China Automotive Technology and Research Center: 2021 State-owned Automobile Enterprises Digital Transformation Roadmap White Paper Version 1.0

The white paper explains the background of the digital transformation of the automotive industry from four aspects: policy, economy, society, and technology. It analyzes the necessity and urgency of digital transformation driven by factors such as agile R&D, personalized user needs, online marketing, and cross-border integration. It deeply explores the current situation and pain points of the digital transformation of state-owned enterprises, and proposes phased transformation goals, transformation priorities and model paths in core business areas that are worthy of reference for the digital transformation of state-owned automobile companies. It also uses Tesla as a typical case to provide a reference for the digital transformation of state-owned automobile companies.

Under the new situation, the automobile industry value chain presents a development trend of "intelligent manufacturing + service" integration. This white paper summarizes the digital transformation development vision of state-owned automobile enterprises as "transforming into travel service providers" and "realizing 'software' defined cars", and elaborates on the transformation priorities in products, R&D, production, marketing, after-sales, travel, industrial ecology, etc., which can meet the users' transformation demands for different links in the automobile industry value chain.

The research on the digital transformation roadmap of state-owned automobile enterprises needs to continue to solicit opinions from experts inside and outside the industry for improvement. We hope that the release of this white paper can provide a certain degree of reference for the digital transformation process of industry enterprises, help the high-quality development of the automobile industry, and promote the construction of an automobile power. At the same time, we welcome any unit and individual to provide valuable opinions on the content of this white paper and participate in the continuous updating of the white paper in the future.

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