Apple reveals details of self-driving car project, confirms partnership with Bosch

According to a recent report by the US Automotive News, Apple revealed that it will work with Bosch to develop driverless cars.

In February 2017, Apple released a list of its suppliers, which included Germany's Bosch Group. Apple mentioned Bosch's branch in Reutlingen, Germany, in the public list, which happens to be the location where Bosch supplies auto parts.

An Apple spokesperson declined to comment on the partnership, while a Bosch spokesperson confirmed that the company is an Apple supplier but declined to provide further details of the partnership.

To be sure, although Bosch's branch in Reutlingen, Germany, is also involved in non-autonomous driving industries, for example, as can be seen from Bosch's official website, the company is also engaged in detecting consumer demand trends for electronic devices. However, Bosch's main business in this branch is still related to the automotive industry, including automotive sensor components, brake braking, steering and other electronic control devices.

The partnership between Apple and Bosch follows previous comments made by the company when it submitted its self-driving car outline to the U.S. National Highway Traffic Safety Administration, saying in public comments at the time: "Apple is investing heavily in the development of autonomous technologies and is excited about the potential for automation, including self-driving technology, in the coming years."

The above comments were made by Steve Kenner, who was Ford's safety director and left Ford two years ago to become Apple's product integrity director. Steve Kenner is a veteran in the automotive industry. Apple chose him to revive its automotive business. It is reported that Apple had scaled back its automotive business last year and laid off several related employees.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.