With Maserati's entry-level SUV about to be launched, does Zotye have a new role model to imitate?

Luxury brands always seem to be on the right track when launching SUVs. Whether it's the Porsche Cayenne, which was the first to launch this style of vehicle, or the Bentley Bentayga, which is aimed at the absolutely high-end population, they have both received good responses in the market and even directly threatened the status of traditional luxury SUV brands such as Land Rover.

Of course, this also includes Maserati, an Italian brand that previously only made luxury sports cars. Its first SUV model Levante is currently selling very well in the market. In most cases, you can only pick up the car in stock by paying a premium. Therefore, if Maserati wants to launch a second SUV product with a different positioning from Levante, it is by no means a surprising decision.

Now there are foreign media reports that FCA Group CEO Sergio Marchionne revealed in an interview that Maserati is preparing to launch a new SUV model, which will be positioned lower than the current Levante and target the entry-level market.

This new Maserati car, which is expected to be officially unveiled in 2020, is very likely to be a mid-size SUV built on the same platform as the Alfa Romeo Stelvio. Maserati will provide it with a new powertrain and will also provide a hybrid version.

Maserati's product strategy for the SUV market inevitably reminds people of Porsche's Cayenne + Macan dual SUV models with different price positioning.

However, we all know that what really made the Porsche Macan popular was Zotye's almost pixel-level imitation and plagiarism of this model. I wonder if the Maserati entry-level SUV that is about to be launched will also alarm Zotye's tape measure department?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.