Tesla to make biggest product transformation in history to capture Chinese users

When in Rome, do as the Romans do is a tradition for people living abroad. For overseas manufacturers selling products in China, no matter how competitive the products themselves are, secondary localization customization of the products according to China's "national standards" is a process that must be implemented.

As my country's electric vehicle industry matures, product standards are gradually becoming standardized. In October this year, Tesla, the international leader in electric vehicles, announced that it would provide the Chinese market with MODEL S and MODEL X models equipped with charging interfaces that comply with the "New National Standard (GB/T20234-2015)".

According to Tesla's official statement, the charging interface of the Chinese-standard cars shipped in the future and sold in the Chinese market will be redesigned. The charging port originally hidden in the corner of the left taillight will be cancelled, and a new national standard charging interface will be added to the left rear fender.

At the same time, considering that old Tesla owners have purchased models that use non-"new national standard" charging interfaces, Tesla will provide "new national standard" charging adapters to these users in mainland China for free.

On the other hand, for the charging infrastructure that matches the new models, Tesla plans to transform the current super charging piles and destination charging network charging piles in the mainland to make them comply with the requirements of the new national standard charging interface.

At the Guangzhou Auto Show, which will open on November 17, Tesla's MODEL X and MODEL S models equipped with the new national standard charging interface will be officially unveiled to consumers. In order to seize the huge potential of the Chinese market, Tesla can be said to have carried out the largest "China-specific" product transformation in history.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.