Mitsubishi Motors, which has always been tough in China, actually launched a recall due to the rise of its own brands

Recently, Mitsubishi Motors Sales (China) Co., Ltd. filed a recall plan with the General Administration of Quality Supervision, Inspection and Quarantine, and will recall a total of 133,507 vehicles in mainland China, including Outlander, ASX and Lancer brands, from April 27, 2018. The hidden dangers involved in the recalled models include failure of the parking brake system, engine drive belt falling off, sunroof glass falling off, and poor waterproofness of the brake system caliper leading to rust and reduced braking effect.

Recall Scope:

(i) Certain imported 2014 model year Outlander vehicles manufactured between July 8, 2014 and December 17, 2014, totaling 8,596 vehicles.

(ii) Some imported 2008-2012 Outlander series models produced between June 25, 2008 and November 15, 2011, totaling 30,243 units; some imported 2011-2012 ASX series models produced between July 7, 2010 and November 1, 2011, totaling 16,542 units; some imported 2009 Lancer series models produced between October 3, 2008 and July 21, 2009, totaling 391 units. A total of 47,176 units.

(III) Some imported 2007-2010 Outlander series vehicles produced between November 23, 2006 and October 12, 2009, totaling 25,748 units; some imported 2009 Lancer series vehicles produced between October 3, 2008 and July 21, 2009, totaling 391 units. A total of 26,139 units.

(iv) Certain imported Outlander models of the 2013 to 2016 model years manufactured between November 15, 2012 and January 28, 2016, totaling 51,596 units.

Mitsubishi has also given a solution, and will notify customers by registered mail, etc. Car owners can also learn about this through official channels. However, the production dates of these models can be traced back to 2006, and at that time, the Chinese auto market was still dominated by joint venture brands. At that time, domestic brands lacked the strength to compete with joint venture brands, and joint venture brands always had a superior attitude.

Some people say that Japanese cars were sold first-class to local customers, second-class to Europe, and third-class to China. We cannot comment on the truth of this. Even if it is true, the quality of domestic brands at that time could not compete with the third-class products. However, judging from the frequent recalls of joint venture brands in recent years, it is probably because the rise of domestic brands has made them panic. If they do not use first-class products, they will not be able to compete with domestic brands.

Now Great Wall Motors no longer uses Mitsubishi engines, but uses self-developed ones. The development of Geely, GAC and Changan in recent years have all made them confident that they are not inferior to joint ventures. In such an environment, if there are still any joint venture brands that want to fool around, they will probably have to withdraw from the Chinese market sooner or later.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.