Does Kia NP need to rely on price to return to a younger look as the Sportage?

In 2017, Korean cars have not had a good time. Beijing Hyundai's sales fell below 1 million for the first time in 2017, and Dongfeng Yueda Kia's sales were even worse, less than 400,000. Will Dongfeng Yueda Kia just sit there and wait for death? Of course not. In 2017, Dongfeng Yueda Kia released its 2020 strategy, which will launch 18 new models between 2017 and 2020, and exceed the annual sales target of 1 million by 2020.

Among them, the Kia NP, a full range of compact SUVs unveiled at the 2017 Guangzhou International Auto Show, is one of the 18 new cars. On January 29, Dongfeng Yueda Kia's official WeChat account released a message confirming the official name of Kia NP. The new car will continue to return as the Sportage, which can be understood as a new generation of Kia, and will be available for sale soon.

Similar to the Kia K5 that was recently unveiled in South Korea, the new car has a completely new front face design. After all, it is a new generation model, and the design is still similar to the previous generation model, so it can only be called a facelift. The new car's tiger roar-style front air intake grille incorporates a dot matrix design, and the ice crystal fog lights composed of four blocks are also a familiar formula.

In order to meet the needs of young users, the new car also adopts a two-tone body design, which is full of sportiness. The layout of the rear of the car is very layered, and the double-sided chrome exhaust decoration makes the rear of the car less monotonous, and also makes the overall body echo from front to back, which conforms to the current mainstream aesthetics.

It is reported that the new car will be equipped with a 2.0L naturally aspirated engine, matched with a 6-speed manual or automatic transmission. In the future, the positioning of the new generation of Kia Sportage will be consistent with the new Beijing Hyundai ix35, focusing on the entry-level compact SUV market. Combined with the starting price of Beijing Hyundai ix35 (119,900 yuan), the price of the new generation of Kia Sportage will not be much different. Such a price has already invaded the territory of independent compact SUVs such as Haval H6, Changan CS75 and Geely Boyue. Who will be the winner then?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.