Taking the lead in opening the era of intelligent industry, Autohome's "intelligent recommendation" understands cars and you better

As a leading domestic automobile consumption and service platform, Autohome's intelligent recommendation has long been committed to providing users with high-quality content, while meeting users' personalized needs based on their preferences and creating an ultimate user experience. It is reported that with the increasing maturity of the recommendation algorithm, the average daily reading volume of Autohome's mobile terminal recommendations has reached more than 30 million, taking the lead in opening the era of industry intelligence.

“Smart recommendation” allows users to obtain information more efficiently

Autohome's smart recommendation opens up a new browsing experience for users. Smart recommendation can recommend high-quality content based on user preferences, ensuring that users see the content they are interested in as soon as possible. When users read platforms that rely on "manual recommendation" content, they often need to select the content they are interested in from all the content, which wastes a lot of time and energy. In contrast, "smart recommendation" conveys the content that users are interested in as soon as possible, which can help users capture the content they are interested in more efficiently.

According to the information, Autohome Intelligent Recommendation has a comprehensive and rich content resource pool, selecting more than 20,000 high-quality pan-automotive content every day, including Autohome's professional original information, Chejiahao's high-quality content, UGC, etc., to meet the different tastes of users.

Massive and accurate user portraits enable intelligent recommendations for each person

Usually, intelligent recommendations can accurately profile users through massive user behavior recognition, helping users easily obtain the content they are interested in. For example, if a user is interested in German brands, SUVs, power, and control, and prefers content related to German brands, then such content will be recommended to this user first.

User persona examples

In addition, the intelligent algorithm will also receive user feedback, such as clicks, favorites, and disinterest generated by users' daily online browsing; at the same time, based on the feedback, the intelligent algorithm will deeply explore the hidden needs of users, appropriately adjust the recommended content, and continuously optimize and achieve the "one thousand faces for one thousand people" effect of intelligent recommendation, ensuring that each user receives different recommended content. For example, if a user usually pays attention to 300,000-level models, and recently has clicked on 100,000-level models several times, the recommendation system will not simply change the user's interest to 100,000-level models, but will use a series of algorithms to ensure that the user's "taste" is still around 300,000. In this way, we can truly understand cars and understand you better.

With the rapid development of technologies such as big data, virtual reality, and voice recognition, the era of intelligence has arrived. Autohome began to deploy artificial intelligence at the end of 2016, and with its own technological and data advantages, it has brought a better user experience to ordinary users. The person in charge of the Autohome User Product Center said that Autohome firmly believes that intelligent recommendations can play a leading role in distributing content in the era of machine intelligence. In the future, Autohome will continue to adhere to technology empowerment, apply artificial intelligence technology to more scenarios, and continuously optimize and innovate user experience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.