Dianca raises 2 billion yuan, round A financing has started, and will launch a high-end brand

It is reported that Diancha Automobile recently completed a Pre-A round of financing of RMB 2 billion, with investors including automobile industry guidance funds, professional investment institutions and upstream and downstream capital of the automobile industry chain.

According to insiders of Diancha, the company's Series A financing has started. The funds raised will be used to accelerate the development of new products, the construction of production bases, the launch of high-end brands and the introduction of scientific and technological talents.

Diancha Automobile was established in 2015 and launched its first product EV10 within two years. It is manufactured by Southeast Automobile. The car is positioned as A0 class and the price after subsidy is 59,800-67,800 yuan.

In the first half of this year, the cumulative sales of EV10 exceeded 2,000 units, 70% of which were sold to private consumers. This means that Diancha has become the first company among the new forces in car manufacturing to achieve large-scale mass sales.

In the second half of this year, Diancha will launch an upgraded version of the Diancha EV10 Pro300. The new car's range has been improved, and the maximum range will be increased to 320km. On July 7, EV10 Pro300 was first launched for pre-sale in Shanghai.

Last year, Diancha completed an angel round of financing of 500 million yuan, with investors including upstream and downstream capitals and professional investment institutions in the automotive industry chain.

In April this year, the construction of Diancha Automobile Industry 4.0 Smart Factory began. The total investment of this factory is 5.5 billion yuan, and it is expected to produce 180,000 vehicles per year. This factory will fully meet the German manufacturing standards and will be completed and put into production in the second half of next year.

According to relevant sources, Diancha Automobile will launch a new high-end brand on July 31. It is reported that the brand's first B-class pure electric SUV model is likely to be launched in the first half of next year.

At present, there are five English candidate names for Diancha Automobile's new high-end brand, namely EXPECTA, AINSIGHT, TELENT, EXPLOR, and AZURE. Among them, "EXPECTA" may be the English name of the new brand that Diancha will release at the end of the month.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.