bilibili: 2020 Brand Marketing Handbook

In July 2020, Bilibili Commercial Advertising released the latest "2020 Brand Marketing Manual". Generation Z is the Internet natives and has a local demand, local adaptability and local influence on Internet services and content. Bilibili provides young users with a variety of products and services dedicated to meeting their daily entertainment, cultural consumption and creative expression needs. Generation Z enjoys economic and demographic dividends, has an abundant material life, pursues spiritual satisfaction, and is willing to invest money and time in their interests.

Bilibili is deeply engaged in incubating young people's cultural interests and supporting diverse content. Generation Z is less proactive in socializing with acquaintances and is more willing to communicate with like-minded people online and seek like-minded partners. The UP hosts of Bilibili are not only high-quality creators in their respective interest circles, but also like-minded partners who are "suitable" to the users.