Kukaifeng Baocheng: OTT has a significant growth rate, and the advertising value will subvert traditional TV

Today, the "2017 China OTT Large Screen Marketing Leadership Summit" hosted by the website was held in Beijing. Feng Baocheng, vice president of Shenzhen Coocaa Network Technology Co., Ltd., delivered a keynote speech entitled "Broad Vision, Infinite Eye Colors" at the meeting. He exchanged views with many heavyweight industry guests on the scene and looked forward to the future value of OTT advertising.

On the PC side, it has inherited very strong interactivity, which can well combine advertising and e-commerce. Finally, OTT advertising also inherits the accuracy of mobile APP advertising.

Feng Baocheng said, "Last year, the number of OTT TV users was more than 96 million, and it will only take two years for this number to reach 200 million. Cable TV users, which have been developed for nearly 20 years, only have 250 million users so far. So, it can be seen that the growth rate of OTT is very impressive."

Feng Baocheng expressed the view that OTT can completely subvert the advertising value of traditional televisions through a new interactive model.

"So we believe that TV is the first marketing entrance. Compared with all media and all advertising forms, the large-screen entrance is definitely the first entrance. The current terminal volume of Coocaa is 24.5 million, and it is expected that 15 million new terminals will be activated every year. At present, the only disadvantage of OTT compared with traditional TV is scale. We are implementing Plan X internally. Through Plan X, we will cover enough large-screen TV terminals and put them into the large system of Coocaa for advertising, so as to realize the benefits of scale as soon as possible."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.