BMW CEO: By 2023, 20% of BMW cars will be electrified

Recently, Oliver Zips, CEO of BMW, a traditional German car manufacturer, said in an interview that BMW will actively promote the electrification process in the future and it is expected that 20% of BMW cars will be electrified by 2023.

Although fuel vehicles still occupy a mainstream position in the current automobile market, from the perspective of the secondary market, the market value of new car manufacturers such as Tesla, Xpeng, and NIO has doubled several times in 2020. This must be the driving force that prompted BMW to actively seek transformation.

In fact, although BMW is a traditional car manufacturer, it began to actively seek changes in the energy level and experiment with mild hybrid architecture as early as 2004, and launched its first pure electric model, the BMW i3, in 2013 when most new forces had not yet been born.

However, surprisingly, in early 2020, BMW announced that it would abandon the development of a pure electric platform. Industry analysts believe that the reason why BMW made this decision is mainly because the development cost of a pure electric platform is too high and the capital return cycle is too long.

Interestingly, Akio Toyoda, who belongs to the same traditional power as Oliver Zips, has also expressed his views on new energy vehicles. He believes that electric vehicles are currently overhyped and Tesla has not brought any valuable products. Combined with BMW's vacillation in the new energy vehicle business, although the traditional car manufacturing forces have different layouts in the new energy vehicle business, their views must be somewhat similar.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.