The recall cost was 6 times the company's total assets. This Japanese supplier screwed Ford over badly.

The recall cost was 6 times the company's total assets. This Japanese supplier screwed Ford over badly.

The "death airbags" produced by Japanese auto parts supplier Takata have had a huge impact on the global auto industry. Since the first recall in 2008, 13 years have passed and automakers are still recalling airbags due to high temperatures.

According to media reports, the US auto safety regulator asked Ford Motor Company to recall 3 million vehicles on the 19th, still due to Takata airbag defects. It is reported that the recall covers all Ford models from 2006 to 2012.

For car companies, recalls mean huge financial costs. Takata had previously promised car companies that it would share the costs of recalls. However, due to the large number of recalled cars, the estimated costs were as high as $24 billion, which was six times Takata's total assets. In the end, Takata filed for bankruptcy due to the heavy burden of recalls.

As a result, the financial costs of recalling cars will have to be borne by the car companies themselves. The recall of 3 million cars is like adding insult to injury for Ford, which has been in poor financial condition recently.

Takata was once one of the world's three largest airbag manufacturers and has maintained long-term cooperation with brands such as BMW, Ford, General Motors, Toyota, and Honda around the world.

In order to reduce costs, Takata used ammonium nitrate in the gas generator of the airbag. This substance can easily cause an explosion after it becomes damp and deteriorates, posing a danger to front-seat passengers. It is called the "death airbag" by the media.

According to statistics, Takata's "death airbags" caused 23 deaths and more than 290 injuries worldwide in the decade from 2008 to 2018, and most of these accidents occurred in the United States. Since then, the recall of cars equipped with Takata airbags has begun, and a total of 100 million cars from 19 automakers have been recalled so far.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

<<:  Targeting Model Y? Volkswagen ID.4 CROZZ is on the market: 550km range, priced from RMB 199,900

>>:  From air ticket bundling to child abuse, Ctrip betrays its values

Recommend

In-depth analysis: the underlying logic of user needs

In the ups and downs of the business world, there...

Pay attention to your child’s height, parents must read this useful information!

《Cotton Swab Medical Science Popularization》 Depa...

Analysis of WeChat Reading Products

WeChat Reading, with its positioning of social + ...

This is a "big event" that has been planned since the 80s...

A drop of water can reveal the vast ocean. Only b...

A large collection of promotion channels, see which ones you need!

1 WeChat is a semi-closed circle. “Good wine need...

Advertising expression strategy: I summarized 15 ways to express advertising

Last week, a reader sent me a private message: &q...

Practical model of private domain traffic operation in vocational education

This article will explain in more detail what &qu...

A guide to the GuangDianTong distribution of vocational education!

Introduction: With the rapid rise of the short vi...

Fruit freedom is difficult now, and it was even more difficult before

This article is excerpted from "The Code of ...