Kuaishou registered the trademark "Kuaishou Auto" and may be focusing on the field of in-car short videos. So is it far from Douyin making cars?

Nowadays, it is not new for various giants to cross over into the automotive industry. The only suspense is how unrelated the next entrant will be to the automotive industry. Now, the latest crossover player seems to be ready to enter the market, and it is Kuaishou.

According to Tianyancha, Kuaishou has applied for registration of multiple "Kuaishou Auto" trademarks through its affiliated company Beijing Dajia Internet Information Technology Co., Ltd., covering communication services, website services, social services, education and entertainment, scientific instruments, office supplies and other fields.

It can be seen that the trademark registered by Kuaishou this time does not include the term "transportation tool", which means that from the current point of view, Kuaishou will not manufacture cars, and should not produce core components of cars. So, this is probably Kuaishou will A signal of action in automotive software.

In the short video field that Kuaishou is most familiar with, competition has spread from the small screen of mobile phones to various large screens, including car central control.

With the development of network technologies such as 5G, the development potential of in-vehicle entertainment scenarios has also been stimulated.

Last September, BMW cooperated with Xigua Video to launch an in-car short video application to help car owners kill fragmented time such as waiting for red lights.

In addition, with the development of autonomous driving technology, the hands and eyes of drivers are expected to be freed, and the potential of in-car entertainment will be further released. Therefore, it would be a wise choice for Kuaishou to start developing in-car short videos from now on. The only question now is, if Kuaishou has started to build cars, will Douyin be far behind?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.