President of NIO: New cars will be launched by the end of the year, and models below 300,000 yuan will not be launched in the near future

Since its birth, the domestic new energy vehicle brand NIO has always taken the high-end route, with an average selling price of more than 430,000 yuan, the highest among domestic cars. Recently, there have been rumors that NIO will launch a low-priced sub-brand "Gemini", but this news was later denied by NIO's corporate public relations director Ma Lin, who said that "Gemini" will not be a low-end product and the NIO brand will maintain its high-end positioning.

Qin Lihong, co-founder and president of NIO, also recently told the public that NIO will not launch models below 300,000 yuan in the near future. He also confirmed that NIO will launch a new car around the end of the year, which is not the ET7, but may also be a sedan. Finally, Qin Lihong also mentioned that if NIO really launches a low-priced model, it may consider selling it as a sub-brand.

Li Bin, founder of NIO, believes that the success rate of the high-end car market is higher than that of the car market with a price of around RMB 100,000, because if the car is sold too cheaply, many of the latest technologies cannot be used. In addition, traditional luxury car brands have little localized innovation for the domestic market, and NIO has seized this opportunity and has taken its own path.

In recent years, from 3C digital products to automobiles, we can see that more and more domestic brands have taken the high-end route, which is undoubtedly welcome for the development of the domestic technology industry. Chinese consumers have also proved with practical actions that as long as the products are excellent enough, domestic brands can go beyond the cost-effective route.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.