Cloud computing giant Microsoft increases investment in the automotive industry and joins hands with Arrival to accelerate transformation to a digital platform

Arrival, a foreign electric vehicle manufacturer, announced that it has reached a cooperation with Microsoft and will use Microsoft's public cloud service platform Azure to develop its digital fleet and vehicle functions for the automotive industry. The two parties will jointly develop cars open Data platform.

Sanjay Ravi, General Manager of Automotive, Mobility and Applications Industry at Microsoft, said: “Microsoft is committed to enabling customers and the ecosystem of partners to effectively use their data. The automotive industry will also benefit from better data standardization and enhanced sharing capabilities. We are excited to work with Arrival to accelerate the development of its open data platform for vehicles and fleets.”

Microsoft was not immune to the car-making boom, but compared with other technology giants, they are very restrained and more open-minded. They did not choose to build cars, but have been using their own cloud service platform Azure to help international manufacturers build their own car clouds. Currently, Volkswagen, General Motors and other companies have reached cooperation with Microsoft to accelerate their digital transformation process.

Last year, Microsoft also reached a cooperation with Human Horizons, a domestic innovative travel technology company, to apply its accumulated technology in the field of intelligent voice to HiPhiGo, the world's first emotional intelligent automotive partner developed by Human Horizons. At the same time, Microsoft is also exploring the possibility of establishing a joint laboratory with Human Horizons to carry out in-depth cooperation in multiple fields such as smart transportation and smart cities using smart cars as a carrier.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.