New Marketing, New Value——2021 Changan Automobile Technology Ecosystem Conference Marketing Service Forum was successfully held

On the morning of August 27, the 2021 Changan Automobile Technology Ecosystem Conference Marketing Service Forum with the theme of "New Marketing New Value" was grandly held. Pang Yong, Chairman and CEO of Shanghai Yingzhijie Automobile, Ye Pei, Executive Vice President of Changan Automobile, and the group's dealer partners attended the forum to discuss how to promote the strategic development of "New Automobile New Ecology" from the marketing level.

The new four modernizations empower system digitalization - a Gobi marathon without supplies" redefines the strategic space for the digitalization of the marketing system. The "new four modernizations" of marketing are lightweight channels, integrated management, resource sharing, and cellular operations. "To understand the future, we need to abandon our current thinking patterns and give up those ideas that seem natural or even commonplace." Pang Yong urged with the words of Tim O'Reilly, the originator of the concept of web2.0.

Pang Yong, Chairman of Shanghai Yingzhijie Automobile

Ye Pei gave a speech titled "Smart Marketing Ecosystem Co-prosperity". He shared three parts with the guests: New challenges and new problems - passenger cars are facing competition in mind, product and marketing, and they cannot survive without transformation. New strategy and new thinking - Changan Automobile is experiencing the third stage of innovation and entrepreneurship 4.0. Passenger cars need to build cloud and network through online direct connection, realize digital operation of middle platform, and build full scenarios offline. New planning and new actions - that is, to build new core competitiveness of people-goods-field driven by data, realize data-driven user direct connection flow and temperature operation, product service diversification, and scenario-based channel design.

Ye Pei, Executive Vice President of Changan Automobile

Gao Ying, Deputy General Manager of Passenger Vehicle Marketing Division and Director of UNI Customer Service Project, shared the analysis of the after-sales service market, the mid-term goals for after-sales service improvement, and the service capabilities that need to be built, with the theme of "How to Create the Best-in-Class Service Experience Capabilities". She also mentioned that "we need to achieve long-term and stable after-sales service operations for Changan Automobile and its dealerships, and build Changan into an automobile brand with first-class service capabilities."

Gao Ying, Deputy General Manager of Changan Automobile Passenger Vehicle Marketing Division

Changan Automobile will vigorously promote six strategic actions, including creating new value with new marketing and adding new experience with new services. In the future, Changan Passenger Vehicle will build consensus on the development of "new marketing" with all partners, work together, firmly transform, innovate and break through, drive with digital technology, improve quality and efficiency, create "new value", accelerate the digital transformation of marketing services, and realize online digitalization, offline scenario-based, and high-experience services.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.