Tailing's "I'm Open-Minded" theme event invites you to immerse yourself in stress relief and have fun with Tailing

On September 23, 2023, the 19th Asian Games opened in Hangzhou. At the same time, Tailing, the official designated electric bicycle for the Hangzhou Asian Games, launched the "I Want to Drive" Asian Games subway train in Hangzhou. It also launched the theme event "Ride Tailing to Win the Asian Games" on the entire network.

Don’t be afraid of pressure, just open up with Tailing

The "I Want to Open Up" Asian Games special train subway released by Tailing immediately brought the Asian Games atmosphere to its fullest as soon as it went online, providing passengers with an immersive new experience of the Asian Games carnival. To enhance the user experience, Tailing also created a series of "I Want to Open Up" themed activities online.

The "I've Let It Go" topic prize-giving event released on the official platform has triggered a wave of participation from all the people, allowing more fans who were unable to be in Hangzhou to have an immersive decompression experience. On the day of the Asian Games, a series of videos and posters were released to share the core concept of "I've Let It Go". When you are facing the pressure of life and are unable to relieve it, Tailing will immediately provide you with a decompression secret. Go listen to the mountain wind and birds singing, go watch the sunrise and sunset, go to the corners of the city, calm your mind and release the pressure.

It has to be said that Tailing has done a very good job of understanding users. Contemporary young people are under great pressure and need a spiritual outlet, which is why emotional literature has emerged. Tailing has created the theme of "I'm open-minded" based on this marketing trend and user insights. It not only represents the compromise attitude of 45-degree slash youth who seek to vent their emotions when facing unsolvable pressure, but also combines the product feature of "opening Tailing".

Create a younger brand image and empower the brand

The whole event was an integrated marketing that combined online and offline. Offline, the "I Want to Open Up" Asian Games subway train was created, and the online exposure event triggered dissemination and heated discussion. Online dissemination was guided by official media and KOLs to let fans know that Tailing initiated the theme event "I Want to Open Up". Later, through the guidance of UGC and KOC public opinion, the effect of full participation in the event was achieved, and then the prizes were appropriately used as fan circle interactions to increase fan stickiness and participation, truly achieving the purpose of full participation.

This time, Tailing's event brought a huge amount of publicity to the brand. As a national traditional brand with a history of more than ten years, Tailing has previously taken a more traditional marketing route. Since the official announcement of Wang Yibo as the global spokesperson for the Tailing brand in June, Tailing has used the fan economy to attract a wave of young people, which is the signal of youth sent by Tailing to the outside world. Then, taking advantage of the Asian Games, Tailing created an entire "I'm open-minded" event marketing, successfully established itself in the young circle, renewed its brand image, and enabled the brand to take the path of youth.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.