CCFA: China Instant Retail Development Report 2022

In recent years, instant retail has developed rapidly in China, especially with the repeated outbreaks of the epidemic in the past two years, which has greatly cultivated users' demand for home delivery. In cities that have been hit hard by the epidemic, instant retail business has been growing rapidly. Industry insiders generally believe that the compound growth rate of instant retail will remain high in the next few years. It is estimated that by 2026 , the scale of the instant retail-related market will exceed 1 trillion yuan.

Instant retail includes a complete retail system of online trading platforms, offline physical retailers, brands, and third-party (or merchant-owned) distribution logistics. Its rapid development will have a huge impact on the entire retail industry. In order to have a more comprehensive and profound understanding of instant retail, the China Chain Store Association conducted a special survey and conducted in-depth interviews with Meituan Flash Purchase, JD.com, Alibaba Local Life, Huaguan Supermarket, Supermarket Development, Yonghui, Xiaomi, Lecoo and other companies. This research report comprehensively sorted out the concept and classification of instant retail, the difference between it and local retail and catering delivery, the difference between platform model and self-operated model, the current development status of instant retail in my country, the problems and countermeasures in the cooperation between offline physical retail and instant retail platforms, and looked forward to future development trends.