BYD hopes that the weekly sales of U8 will exceed 300 units. The final appearance of a domestic player in the million-dollar luxury car club is of far-reaching significance.

On September 20 this year, BYD Yangwang U8 was officially launched, with an official price of 1.098 million yuan. Since entering the delivery period, with the continuous increase in production capacity, its weekly sales have exceeded 300 units in just three months.

Data shows that from November 20 to 26, the sales volume of Yangwang U8 was 164 units, which increased to 195 units from November 27 to December 3, and reached 300 units in the following week, with a very obvious growth momentum.

The annual sales volume of China's million-level super luxury car market is about 250,000 units. If U8 can maintain its weekly sales volume of 300 units, the monthly sales volume will exceed 1,300 units, and the annual sales volume will reach 15,600 units, accounting for 6.24% of the entire luxury car market.

A domestic million-dollar luxury car captured 6.24% of the market share in its first year on the market, which is a miracle that is difficult to replicate in the history of car manufacturing in China and even in the world.

Judging from the sales data of the million-level luxury car market, there are currently 75 million-level luxury cars on sale in the Chinese market, but only 11 of them have sales exceeding 1,000 units.

Among the top 10 models, Mercedes-Benz and Land Rover each have 3 models, Porsche has 2 models, and Audi and BMW each have 1 model. The best-selling million-level luxury car is the Land Rover Defender, with monthly sales of 1,895 units. The eighth is the BMW 7 Series, with monthly sales of 1,262 units. If the U8 participates in the competition, its current weekly sales can guarantee it to enter the top seven. In short, if we give it some time, once the production capacity is not a problem, we will definitely see domestic brands in the TOP5 of China's million-level luxury car market.

Of course, it should be noted that currently in the most profitable million-level super luxury market, Chinese brands can only look up to this one model. If they want to truly compete with a number of international brands in the future, they will need to further enrich their product lines.

In fact, domestic brands have long coveted the impact on the high-end market of the industry. However, they are always faced with various problems, unsatisfactory sales, and difficult development. For example, the high-end HiPhi brand, in 2021, the average transaction price of HiPhi Z and HiPhi X was 700,000 yuan, with a total sales of only 4,237 units, and in 2022 it rose slightly to 4,349 units, with almost no growth. From the pricing point of view, the price of the high-end is higher. If the annual sales can really soar to 15,600 units, it will undoubtedly become the absolute number one high-end car brand in China.

BYD founder Wang Chuanfu once said that Yangwang will change the global luxury car market. Judging from the recent sales, his judgment is not exaggerated. Although it has not yet changed the global market structure, the Chinese market has clearly begun to loosen up.

91che believes that the biggest challenge for the Yangwang brand is to break the Chinese people's "mental stamp", that is, to break the consumers' mysterious trust in foreign luxury car brands. In the 300,000 and 500,000-level markets, domestic brands have won the trust of many consumers with their advanced technology. The halo of foreign brands in this market is fading at an unprecedented rate, and the hot sales of Yangwang are undoubtedly revealing a fact: Chinese consumers are also beginning to wake up in the million-level super luxury market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.