Alibaba and Skyworth jointly release smart TVs to join Alibaba Cloud system

     [September 10 news] Previously, Alibaba launched a box and encountered obstacles in its attempt to build the Alibaba Smart TV Ecological Alliance. The traditional color TV manufacturer Skyworth denied joining the Alibaba TV operating system. However, yesterday (September 9), a media outlet broke the invitation letter from Alibaba, which stated that Alibaba and Skyworth Group will release their new Coocaa TV in Beijing on the morning of September 10. Multiple sources pointed out that in this cooperation between Alibaba and Skyworth, Alibaba will pre-install its Alibaba Cloud system into the new Coocaa TV.

    According to people familiar with the matter, Alibaba intends to integrate its Alibaba Cloud system into Skyworth's new Coocaa TV in this cooperation with Skyworth. If the cooperation goes smoothly, the Alibaba Cloud operating system is expected to be pre-installed in Skyworth's other smart products, but no specific information about the cooperation was disclosed.

    In this regard, relevant industry insiders said that the cooperation with Skyworth will inject strong product support into Alibaba's living room strategy. Skyworth can also rely on Alibaba's rich Internet resources to realize its home Internet strategy. Just like the TV+ products jointly developed by iQiyi and TCL, the products jointly developed by Alibaba and Skyworth are also worth looking forward to.

    Data from AVC shows that the market penetration rate of smart TVs has gradually increased in recent months, reaching 46%. It is expected that this figure will reach 52% during the National Day holiday.

    Living room terminal windows are scarce resources. As living room terminal windows, whoever occupies the color TV means that they have the initiative advantage. The competition for the "entrance" to the home Internet has entered a white-hot state. From Lenovo smart TV, LeTV Super TV to the smart TV products recently launched by Xiaomi Technology, more and more Internet companies are beginning to enter the TV business and share the smart cake.

    Wen Jianping, senior vice president of Aowei Consulting, believes that Xiaomi TV is still in the testing phase, with only 500 units produced in the first batch, and it is more to attract industry attention.

    Although Internet companies involved in the TV industry have vowed to subvert the industry, traditional TV companies are not willing to give up the market they have fought for for many years. They prefer to explore the smart TV field with IT companies in a mutually beneficial and mutually progressive way. Not long ago, iQiyi and TCL conducted cross-border cooperation, and now Skyworth will also launch a new smart TV with Alibaba. In the future, the TV field will create a new situation under the joint promotion of IT companies and traditional home appliance manufacturers. (End)

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.