Opening an app 60 times a day may lead to addiction
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According to the data analysis of 1.3 billion mobile devices and 500,000 applications by Flurry, a mobile marketing and analysis agency, there are 176 million mobile device addicts in the world. The criterion is whether the user opens the application more than 60 times a day. This is because a survey has pointed out that the average mobile device user only opens the application about 10 times a day. Although the survey data is shocking, Khalaf, the head of the agency, said that the number of mobile device addicts will continue to grow rapidly. Because in the same period of 2013, there were only 79 million such users, but by March this year, it had risen by 123% to 176 million. Most of these people are teenagers, college students and some middle-aged users. In terms of the ratio of men to women, women account for 52% and men account for 48%, with a full 15 million more women than men. Middle-aged users account for 28% of the total number of mobile device addicts. In this age group, female users like to use maternal and child apps, parenting apps, games and sports apps the most. Male users like car apps, parenting apps, games and shopping apps. Regarding the survey results, Khalaf also said that he was not surprised that young users were addicted to mobile devices, because this group of people basically grew up with mobile devices, and communication and games are inseparable from their lives. However, it was surprising that a large number of middle-aged users were also addicted to mobile devices. However, after analysis, it was found that this group of people was mainly affected by family responsibilities. For the sake of their children, they must often use parenting and educational applications. Khalaf also revealed that his company monitors data from more than 1,500 apps every month. Based on this, it is estimated that its monitoring covers 90% of smartphones and tablets in the world. Among all countries with monthly active mobile devices, China ranks first, reaching 330 million units, followed by the United States, with 295 million units. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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