China Passenger Car Association & CAM: Passenger car market product competitiveness index is 92.3 in March 2023

The Automobile Market Research Branch of the China Automobile Dealers Association (Passenger Car Market Information Joint Committee, referred to as the Passenger Car Market Information Joint Committee) and Shanghai Fulan Automotive Technology Co., Ltd. (CAM Automotive Consulting) jointly released the "Product Competitiveness Index", aiming to build a mature product evaluation standard, study the factors affecting product competitiveness, and gain insight into market trends.

The "Product Competitiveness Index" is an index that quantifies product competitiveness by building a product competitiveness index system based on four dimensions: user reputation, market popularity, product evaluation, and price strength. The larger the index value, the stronger the comprehensive competitiveness of the product.

Index Overview March 2023

Taking January 2019 as the base period, the overall market product competitiveness index in March 2023 was 92.3, an increase of 1.3 points month-on-month; from the perspective of the three major market segments, the sedan, SUV and MPV markets increased by 0.9, 2.0 and 0.3 points month-on-month respectively.

MPV market product competitiveness index trend

Overall, the MPV market product competitiveness index in March 2023 was 97.4, up 0.3 points month-on-month. Among them, the price strength and product evaluation indicators increased by 1.2 and 0.4 points month-on-month respectively, while the market heat and user reputation indicators both decreased by 0.6 points month-on-month.