The secret of Baidu and Google's long-lasting success
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Whether it is Google, Baidu or Yandex (the largest search engine in Russia), they have all grown into undoubted giants in the Internet field. What is the reason that makes these search engines so popular? Let me tell you a little story. Not long ago, Gates talked about some of Microsoft's businesses that were really not good, such as the game console business. However, Gates was very tolerant of Bing search, which has never been profitable. He said that Bing has great value for Microsoft's future and should be cherished. Why is this? The answer is actually one word: money. From the perspective of the ability to make money from Internet businesses, search engines are far higher than social networking sites. Recently, digital media industry analyst Ian Maude shared a statistical chart, from which you can see more clearly how powerful search engines are in attracting money. From the perspective of net income per user, the top three are Google, Yandex, and Baidu. From the perspective of the average revenue contributed by each user in the first quarter of this year, Google is far ahead, up to $6.05. Yandex and Baidu followed closely behind, bringing in $3 and $2.75 per user respectively. With high single-user income and a huge user base, it would be strange if search engines did not make money. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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