The fake Xiaomi is just a smokescreen. The real rivals of Zhiji L6 are BYD Han and Zeekr 001

Equipped with a semi-solid-state battery and with a claimed range of more than 1,000 kilometers, the Zhiji L6 has a pre-sale price of 230,000 yuan, and the top-end version is priced at 330,000 yuan.

Compared with traditional liquid lithium batteries, semi-solid batteries have many advantages, including larger capacity, faster charging, and higher safety. In terms of power, the top-end version of Zhiji L6 is equipped with dual motors, and the acceleration time from 0 to 100 km/h is only 2.74 seconds.

In terms of configuration, L6 has Lingxi digital chassis, intelligent four-wheel steering system, ultra-long-distance high-precision laser radar, NVIDIA Orin X chip and Qualcomm 8295 chip. Such a pile of materials is full of sincerity, and what is more surprising is the price of the car. From the perspective of price, L6's series of porcelain-touching for Xiaomi SU7 is just a "smokescreen", and even triggered an apology letter drama caused by porcelain-touching. Its real opponent has never been Xiaomi, but those traditional new energy manufacturers. After all, judging from Xiaomi's production capacity, it will not constitute competition in the short term.

Let's first take a look at the price range of 230,000 to 330,000 yuan and see what new energy vehicles are available on the market. BYD Han, Zeekr 001, Avita 12, etc., the pricing of the above models are all within this range.

In a smokescreen, Zhiji L6 has found its own living space. Brands with stronger brand power are inferior to it in product power. Brands with equal brand power are inferior to it in configuration. For example, BYD Han is no match for L6 in terms of technology configuration and automation; and you can only buy low-end versions of Zeekr 001 and Avita 12 for around 300,000 yuan.

As for Xiaomi SU7, from the perspective of price, Xiaomi SU7 has more advantages, but from the perspective of brand power, Zhiji has a higher weight in the hearts of consumers. SU7 is Xiaomi's first attempt in the field of car manufacturing, and consumers still have considerable doubts about whether this company, which started out as a mobile phone manufacturer, can make good cars.

On the other hand, Zhiji's L6 is already the company's fourth model. The previous LS6, LS7 and L7 have all been tested in the market. In terms of sales, Zhiji has ushered in an explosion. In 2023, the company's annual cumulative sales reached 38,253 vehicles, a year-on-year increase of an astonishing 665%. It can be seen that the brand's market acceptance has been verified, and it also shows the brand's rapid growth momentum.

Just wait and see, Zhiji will definitely compete closely with BYD and Zeekr in terms of price, and SU7 is only responsible for delivering traffic and communication materials.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.