After laptops, Sony has made e-books a failure
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When it comes to e-books, Sony is the natural pioneer. Long before Amazon launched the first generation of Kindle, Sony had already launched its own e-book products using electronic ink screens. However, now, as a pioneer in e-book products, Sony has "got up early and caught up late". Just last year, Sony decided not to launch new e-book products in the United States and Canada in the future. Earlier this year, Sony officially closed its online e-book store (Reader Store) in North America. Although Sony also launched a new 13.3-inch E-ink series of e-books this year, it seems that it cannot stop Sony from closing its e-book business. It is undeniable that the sales of dedicated e-book readers are gradually slowing down, and feature-rich tablets have gradually replaced the functions and status of e-readers. More consumers are obviously more interested in tablets that can surf the Internet, play games, watch videos and even more functions. Of course, it cannot be said that there is no market for e-book products at present. Some consumers still have a certain demand for e-book products such as Amazon Kindle Paperwhite and Sony PRS-T3. These devices can simulate the display effect of paper books and can be read under direct sunlight. And the power consumption is extremely low, and the standby time can last for several months. But it is undeniable that Amazon now almost monopolizes the e-book market. Recently, Sony has been making big moves. At the beginning of the year, it announced that it would sell its personal computer business and VAIO brand to a Japanese investment fund, and split the TV business into an independent entity. There is no doubt that Sony did this so that it can focus on the more profitable smartphone and tablet business. Even so, I believe that Sony's e-book fans naturally don't want to hear this news. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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