The real reason why the Apple iPad fell out of favor
|
Recently, Apple's iPad tablet sales have been declining. In the last quarter, iPad sales were 1.33 million units, down 9% from the same period last year, which was lower than analysts expected. According to a report by market research firm IDC, competitors, including low-end tablet manufacturers, have eroded iPad's market share. Although the birth of Apple's iPad kicked off the tablet era a few years ago, the current sales of this "tablet ancestor" are a bit embarrassing - accounting for only 27% of total sales. But strangely, at the same time, the sales of Apple's other product lines (except iPod) have continued to rise. Why is the iPad sales shrouded in a haze when the general trend of Apple products is optimistic? The answer may be a bit ironic: the reason for the decline in iPad sales may be that it is too good. According to Andreessen Horowitz analyst Benedict Evans, consumers who use iPads tend to use them for a long time, so iPad fans have a longer product replacement cycle than users of other competitors' tablets. Comparing the user figures of Android tablets released by Google with those released by Apple, Evans concluded that the iPad has a service life twice that of Android tablets. Evans said that iPads are typically used for more than two years, while Android tablets are often discarded in less than a year. Judging from the problems Apple has encountered, the useful life of the iPad seems to be too long - at least two years. In other words, for every iPad sold, there are almost more than two Android tablets. In the past two years, Apple has sold a total of 143 million iPads, and in the past three years, the cumulative sales have reached 196 million. However, Evans also admitted that his data may be missing - Google does not regularly release sales data and Android activation numbers, so this conclusion is just an estimate. But it still fits with previous rumors - once people buy an iPad, they always feel that they don't need to replace it for a long time. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
<<: CINNO: China's new energy industry investment scale will exceed 9 trillion yuan in 2022
Recommend
Hyundai Motor’s sales plummeted, and it intends to sell its Beijing factory. Xiaomi and Ideal may take over the car manufacturing business
Hyundai Motor, which has had poor performance in ...
Is it true that no two snowflakes are exactly alike? Why?
It’s the season when snow is expected to fall all...
Another idol has fallen. How should I tell my idol-chasing kids?
This article is selected from the Hunzhi comic se...
Humans have 145 foreign genes. Why can genes be transferred across species?
There are genes from other species in the genome ...
When the museum’s treasures started playing with clay filters, I realized that introducing cultural relics could be so interesting!
Recently, the "clay filter" has been ve...
Ronglian Cloud Communications: The most convenient communication development tool for developers
On December 14, 2014, Ronglian Cloud Communicatio...
China's Sky Eye, moving towards 1,000 pulsars!
In recent days, a piece of news about China's...
Weisou v2.0.1 Multi-function search engine for pictures, network disks, etc._Free mobile software, download software
Software Information Name: Weisou Package name: c...
Don’t miss it if you pass by! Four major impacts of Windows 10 on web design
[[143603]] I think you must have been flooded wit...
Tips for creative copywriting for information flow ads, so that your ads will say goodbye to click-through rates below 1%
What kind of information flow advertising creativ...
How do core user communities operate? Share 2 tips!
The design, improvement and promotion of products...
etcd principles and practices, thoroughly understand K8s key components, and improve distributed development capabilities
etcd principles and practices, thoroughly understa...
A zero-cost shopping and money-making project, with 200+ order numbers a day, you can magnify the operation, come and watch!
There are still more than 70 days left in 2021. D...
Flexible ship covers, hatch protection covers... revealing the "black technology" on Tianzhou 6
On the evening of May 10, my country successfully...
Watch the sky and the sun, explore the sea of stars - Thousand-Eyed Dzi Beads "stare" at the sun, moon and stars →
On September 27, the Circular Array Solar Radio I...