A must-have for big Vs: Which Weibo users love to repost the most?

Which tweets are worth retweeting? Are some tweets retweeted more often than others? The answer is yes.

According to a foreign survey, people do like to forward certain types of tweets, such as breaking news, tweets with pictures, tweets containing facts and data, etc. This also applies to Weibo.

1. Breaking News

Twitter has become a social media platform that focuses on breaking news. More and more people use Twitter to read news and spread messages, and Twitter is increasingly highlighting its timeliness and news value. Practice has shown that tweets with the word "Breaking" have the highest forwarding rate.

2. Twitter with pictures

Twitter circles like tweets with pictures the most. Studies have found that tweets with pictures are 94% more likely to be retweeted than tweets without pictures.

It’s worth noting, however, that these tweets do not include those with Instagram or Facebook image links, which can actually reduce a tweet’s retweet rate.

3. Tweets with facts and figures

People like to forward interesting things and numbers. This may be related to Twitter itself being a social media.

The facts related to an issue are usually concise and clear, which is also suitable for the 140-character length.

4. Twitter with interactive prompts

People still like to interact when reading Twitter. Studies have found that tweets with the words "please retweet" usually have a high retweet rate.

5. Tweets that are not too short or too long

People don’t like tweets that are too short or too long. Studies have found that tweets with content between 100 and 115 characters have the highest retweet rate.

6. Tips and guides

People are more likely to forward information that is valuable to them. The more useful the content in a tweet is, the more people will want to forward it to their friends.

7. Humorous jokes

Tweets with witty and humorous content are the most popular.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.