Why is barrage so hated?

What are the reasons why barrage is hated? There are roughly the following reasons:

First, the barrage takes up the entire screen. When you want to watch the plot carefully, the barrage that fills the entire screen greatly affects the user experience. Densely packed text scrolls out quickly, and if you have trypophobia, you may not dare to watch it.

A netizen “So丶百变魔皇” said, “I don’t really like it, especially when it comes to the main points, it’s blocked by a bunch of comments. I just want to be a handsome man quietly.”

Moreover, given the huge number of Internet users in China, if mainstream video websites all enable barrage, it will inevitably cause serious screen-sweeping phenomenon.

Second, verbal abuse. Some programs or actors are popular with the audience and have a group of loyal fans, but there are also many voices of criticism and condemnation. When both send bullet comments at the same time in the program, verbal abuse is likely to occur. This is a harm to ordinary viewers.

A user who asked “殘～未ている” said, “I just can’t stand some brainless fans spamming the stars’ names all over the screen and cursing at each other. It makes me lose the mood to watch the movie.”

Third, they are boring and vulgar. A user named "Narr, Kee" said, "Some comments are very interesting, but some are very boring or even vulgar."

In the early days, barrages were only popular among a small number of people, but as the number of people using barrages increased, many redundant and boring barrages appeared. For example, in the recent releases of Tiny Times and The Legend of Qin, quite a lot of barrages were "XXX I love you", which is not conducive to a good viewing experience.

What's worse, some vulgar content is rampant in movie bullet screens. This requires the formulation of strict bullet screen standards to regulate the bullet screen movies in theaters.

The victory of the minority

As a form of movie-watching, barrage is originally a niche culture and may not be liked by mainstream audiences in the short term.

Danmu itself has the attribute of complaining, which is also the fun of watching Danmu for many people. However, due to the rich content of mainstream mass video websites, some are not suitable for complaining, but not complaining in a sense deviates from the inherent spirit of Danmu.

A user named "Forced to Smile" said: "I hope (bullet comments) will still be a feature of young people. If it is taken over by middle-aged women in the future... it will be unimaginable!" A user named "Returning" also expressed a similar sentiment: "I don't want bullet comment videos to become mainstream. When there are too many people, there will be all kinds of people, and the quality of the bullet comments will be poor."

This may express the thoughts of barrage enthusiasts, let God’s things be God’s, and let the minority things be the minority things!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.