Rolls-Royce's domestic sales in May 2024 fell 53.3% month-on-month, with only 57 units sold

Recently, the issue of domestic luxury brands slashing prices to sell cars has attracted much attention and heated discussions. Even Rolls-Royce is facing the embarrassing situation of poor sales after the price cut. According to reports, domestic motor vehicle insurance data showed that Rolls-Royce sold 57 units in China in May, a sharp drop of 53.3% from the previous month. The super luxury SUV Cullinan and the pure electric model Shining sold 30 and 4 units respectively.

There is also a Rolls-Royce sales introduction that the new Cullinan will be launched soon. The current 5-seater version has a discount of 1.11 million yuan, and the bare car is sold for 5.8 million yuan after the discount.

In fact, it is not just Rolls-Royce. All domestic super luxury brands have seen a plunge in sales this year.

The sales data of luxury cars in China from January to May this year compiled by a blogger showed that in the first five months of this year, the sales of luxury cars of BMW and Mercedes-Benz generally fell sharply, with Mercedes-Benz falling by 9.6%; and among the super luxury brands, almost all of them plummeted by more than 30%.

Porsche sold a total of 22,292 vehicles in the first five months, a 40% year-on-year drop. As of now, it has sold more than 14,000 vehicles less than the same period last year.

Bentley's sales in China in the first five months were 1,099 units, which broke the 1,000-unit mark but plummeted 30.7% year-on-year; Ferrari's sales in China in the first five months were 348 units, a sharp drop of 31.1% year-on-year; Lamborghini's sales in China were 258 units, a year-on-year decrease of 38.1%.

Compared with luxury cars, the sales decline trend of super luxury brands this year is more obvious and severe.

Zikuai Technology