Nissan: Nissan's sales in China in January 2025 were 45,418 units, down 30% year-on-year

Recently, Nissan Motor Company announced its performance in China in January 2025, a year-on-year decline of 30%.

The announcement showed that Nissan Motor's sales in China, including its two major business segments of passenger cars and light commercial vehicles, were 45,418 units in January (including Infiniti imported models), compared with 65,553 units in the same period last year.

In January 2025, Dongfeng Nissan (including Nissan, Venucia and Infiniti brands) sold 43,623 units; the light commercial vehicle business segment (Zhengzhou Nissan) sold 1,795 units.

Compared with Toyota and Honda, Nissan is having a harder time. Not only is its performance sluggish in the Chinese market, but its performance in the global market is even worse.

Performance data showed that in the first half of Nissan's fiscal year 2024 (April to September), the company's net revenue decreased by 1.3% year-on-year to 5.98 trillion yen; operating profit fell by 90.2% year-on-year to 32.908 billion yen, and operating profit margin fell from 5.6% in the same period last year to only 0.5%; net profit fell by 93.5% year-on-year to 19.223 billion yen.

To cope with this situation, Nissan Motor announced that it would lay off 9,000 employees worldwide and cut its production capacity by 20%. It would also sell up to 10% of Mitsubishi Motors' shares to its alliance partners.

After the breakdown of talks with Honda, Nissan is also looking for new partners, but according to Nissan’s internal statements, it hopes to find a partner from the technology industry, preferably a company headquartered in the United States.

Zikuai Technology