German Federal Motor Transport Authority: Tesla sold only 1,429 new cars in Germany in February 2025, a year-on-year drop of 76%

The latest data shows that Tesla is experiencing significant fluctuations in many global markets, with structural adjustments in Europe's core markets being particularly prominent.

According to statistics from the German Federal Motor Transport Authority, Tesla sold only 1,429 new cars in Germany in February, a 76% year-on-year drop, in stark contrast to the 30.8% year-on-year growth in the country's overall electric vehicle market (total registrations of 35,949 vehicles).

This decline has spread to the Nordic market, with sales in Norway, Sweden and Denmark all experiencing double-digit declines during the same period;

As the second largest electric vehicle market in the European Union, Tesla's cumulative sales in France shrank by 44% in the first two months.

The UK is the only bright spot, but it cannot hide the overall fatigue of Europe. The UK market's counter-cyclical growth has become an isolated case for Tesla in Europe.

Benefiting from concentrated deliveries in February, Tesla's registrations in the UK in the first two months increased by 11% year-on-year, helping the UK surpass Germany in annual electric vehicle sales.

However, data from the European Automobile Manufacturers Association showed that Tesla's total registrations in the EU, EFTA and UK markets in January were only 9,945 vehicles, a sharp drop of 45.2% from 18,161 vehicles in the same period last year, indicating that its European base is facing systemic challenges.

The Australian market is also under pressure due to multiple factors, which has led to shrinking demand. The market in the Southern Hemisphere is also not optimistic.

Tesla's sales in Australia in February fell 71.9% year-on-year, with sales of its main model Model 3 plummeting 81%. Cumulative sales in the first two months decreased by 66% compared with the same period last year.

The Australian Electric Vehicle Association pointed out that local consumers' resistance to Musk's recent political remarks, coupled with the lagging expansion of charging infrastructure, may have jointly led to a contraction in demand.

Industry analysts believe that Tesla’s current predicament reflects two deeper challenges: first, the competitive pressure brought by the improvement of the electric vehicle matrix of European local brands; second, the spillover effect of Musk’s public remarks on the brand image.

Zikuai Technology