Apple's red "special edition" iPhone isn't just about making money
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The news that has been circulating for a day has finally been confirmed. Apple has officially launched the red version of iPhone 7 and the new iPad. Apple did not release too many details about the red version of iPhone, but from the pictures on the official website, the surface should be standard anodized aluminum plus nano-metal sandblasting, not the special surface of the bright black version. The front panel is matched with white, and there is no detailed picture of the fingerprint unlocking part, so the color of the metal ring cannot be guessed. But this does not prevent it from having a special price. The minimum configuration is 128GB, 6188 yuan, this red special edition and the bright black have the same "grade" positioning. The other updated device iPad is more low-key, and even the homepage promotion is placed on the third page. The appearance of the new iPad returns to the appearance of the iPad Air period, and the configuration has improved the CPU and battery capacity compared to the iPad Air 2. Both devices are currently only online on the official website, and they are not actually available for purchase. Relatively speaking, the iPad can be earlier. Although it still says "sale after approval", it can be pre-ordered at least on the 24th, and given the approval time of such devices before, it is estimated that the WLAN model should be available soon, and the 4G version may have to wait. The red iPhone is a bit awkward. Although the reservation time is set on the 24th, I estimate that the fastest approval will take two weeks. I wonder if many people like this new color? Some people have already found a new name for this new color - "Aunt Red". I wonder if ladies think this color is right? In addition, there is also a voice about color-changing products: "Apple is starting to be like Nokia." But I think that Apple may not make much money this time. The unprofitable red series - (PRODUCT)RED This time, the new color is launched with the words "Special Edition" written on Apple's official website in China, but in fact, there will be another line of words written in other regions: (PRODUCT)RED. There have been articles introducing the origin and allusions of this series before. This is the (PRODUCT)RED brand founded by U2's lead singer Bono, who invited Steve Jobs to join the project. The purpose of creating this brand is to raise funds for the "Global Fund to Fight AIDS, Tuberculosis and Malaria". Wikipedia introduces this project as follows: The main principles of ProductRed are: - Increase opportunities for African people - Respect its employees and require its partners to treat their employees and those who produce products or deliver services for them in the same way - Promote HIV/AIDS workplace policies and practices - Understand the power of a community mobilized for hope, health and progress - Require partners to support the same principles - Help fight the spread of AIDS, not only providing counseling and testing, but also the most important drug treatment to prevent infected mothers from transmitting HIV to their unborn babies. Products with this label need to comply with regulations and "donate a percentage of profits to the Global Fund." Therefore, I think that Apple's launch of this product series is not simply for the purpose of making money, but because of the "social responsibility" that Cook often mentions, or because of the company's "tone". As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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