Marketing Artificial Intelligence Institute: AI for Retail Leaders

Artificial intelligence continues to transform every aspect of retail. Pressure has never been greater from executives, investors, and boards to use AI to build smarter companies and teams.

However, not enough retail leaders fully understand how AI will disrupt and transform their business, marketing, and teams.

But those that do it right are going to reap the rewards. Today, forward-thinking retail leaders are already seeing huge productivity and performance gains from AI. Their companies and careers are also evolving to become more intelligent, predictive, and data-driven, thanks to the power of today’s AI technology.

In fact, top brands like Victoria’s Secret and Lands’ End are already using AI to do things like: significantly increase email click-through rates, conversion rates, and revenue per send, dramatically improve efficiency and revenue growth in retail operations, and highly personalize customer-facing communications that surface the right message at the right time.

In short, retail leaders who understand this are actively giving themselves superpowers by applying the right AI to the right use cases in the right way. This guide will show you how to do it. Discover never-before-seen data on how marketing and retail leaders are using AI, along with specific use cases, tools, and advice.

Movable Ink first asked leaders to assess their AI literacy. The majority (53%) have a moderate understanding of AI, meaning they know how to use AI for tasks like personalization and optimization, but are less familiar with how to execute those tasks.

When asked how often they use AI tools at work, 28% of respondents said they use them every day, and 46% said they use them several times a week.

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