China Automobile Dealers Association: In the February 2025 Automobile Retention Rate Report, large models have a higher retention rate

Recently, the China Automobile Dealers Association released the "China Automobile Retention Rate Report for February 2025", which shows that the retention rate of medium and large models is relatively high. Lu Guangzhi, deputy director of the Used Car Information Department of the China Automobile Dealers Association, said that this year the used car market will also face the dual challenges of new car price wars and industry changes, and the continuous adjustment of new car market prices will also have a certain impact on the used car market. At present, the average transaction price of used cars has dropped compared with the same period, and the market price is still in a downward channel.

The current situation is that the decline in new car prices has squeezed the survival space of the used car market. The extremely low down payment has further lowered the threshold for buying a new car, and consumers' demand for used cars has dropped significantly.

MPV, medium and large cars and medium and large SUVs have relatively high value retention rates, at 59%, 55.8% and 55.4% respectively. In contrast, compact cars, small SUVs, medium SUVs and other models have relatively low value retention rates, all below 51%, among which compact cars have the lowest value retention rate, at only 48.8%.

It can be seen from the decline in Porsche's value retention rate that consumers' main demand is not in driving control, and this type of product is greatly impacted by electric vehicles.

Specifically, the value retention rate of luxury brands has generally rebounded slightly, and this is due to the fact that some luxury brands have experienced multiple price cuts in recent years. From the perspective of the used market, the price drop of used cars is smaller than the drop in the suggested price.

In terms of traditional fuel vehicles, Honda and Toyota's value retention rates were 57.3% and 56.3% respectively, up 0.7% and 1.2% month-on-month respectively, which are still very stable, indicating that Chinese people still recognize Japanese brands.

However, the overall value retention rate of domestic brands has declined. Among them, Wuling brand's value retention rate has dropped the most, from 51.4% in January to 46.1% in February, while the value retention rates of other domestic electric vehicles are still very severe.

The China Automobile Dealers Association analyzed that the value retention rate of domestic brands is showing a downward trend, which is closely related to the market performance of automobile brand power, product power, quality and other aspects. The above factors will be indirectly reflected in the value retention rate, which requires domestic brands to pay attention to brand building.

In February, the value retention rates of plug-in hybrid models and pure electric models were 47% and 45.2% respectively. Among them, the value retention rate of plug-in hybrid models remained stable, and the support for the value retention rate mainly came from high-end models of independent brands.