In order to compete with Ideal L6 for the market, Avita 07 Pro+ not only increases its configuration but also reduces its price by another 20,000 yuan. Is this enough?

Price reduction may be one link in the sales competition among many car companies, but it is definitely not the only link.

In the past two days, I believe everyone has heard about the news that the Avita 07 Pro+ has dropped by 20,000 yuan. According to relevant information, this new car has two models, the extended-range version is priced at 199,900 yuan for a limited time, and the pure electric version is priced at 209,900 yuan for a limited time.

Compared with the previous Pro version, not only has the price been reduced by 20,000 yuan, but even the configuration has been upgraded based on the previous Pro version. The added front dual zero-gravity seats, front seat massage and other functions can indeed express the sincerity of the new car.

As a new member of Avita 07, the price reduction and configuration increase of Avita 07 Pro+ have shown to the outside world that the purpose of its listing this time is definitely not that simple.

In recent months, the sales of Avita 07 have not been good. Relevant data show that in December 2024, the monthly retail sales of Avita 07 were 6,200 units, a decrease of 26.17% compared with the previous month.

In January 2025, the monthly retail sales of Avita 07 was 4,731 units, a decrease of 23.69% compared with the same period last year.

From this perspective, the launch of Avita 07 Pro+ is most likely to save the market. So, how much can the price reduction and configuration increase of Avita 07 Pro+ help increase the sales of this series of models?

If we want to increase sales, we have to outperform our competitors. Currently, the most powerful extended-range model in this level is Ideal L6.

Putting aside the fact that everyone has their own opinions on the appearance, let's simply talk about the core product strength. In terms of space, the length, width and height of the Avita 07 Pro+ are 4825mm/1980mm/1620mm respectively, and the wheelbase is 2940mm.

Although the wheelbase is 20mm longer than that of Ideal L6, it is not enough to make it score higher than its competitors in terms of space adaptability.

Objectively speaking, the Avita 07 Pro+, which has upgraded two zero-gravity front seats and adjustable leg rests, may not surpass the Ideal L6, but it is actually not bad in the same class.

In terms of power, the parameters of the two are not much different. The Avita 07 Pro+ has 69kW less power and 162Nm less torque than the Ideal L6.

The dual-motor four-wheel drive of Ideal L6 is indeed more powerful than the single-motor rear-wheel drive of Avita 07 Pro+ in terms of power performance. The CDC variable damping suspension equipped with the former is also obviously more comfortable than Avita 07 Pro+.

However, the advantages of the Avita 07 Pro+ are also quite obvious. It has a lower drag coefficient and lower energy consumption. According to relevant data, its fuel consumption per 100 kilometers is only 6.08L, which is nearly 1L lower than the Ideal L6.

In addition, the intelligent advantages of Avita 07 Pro+ are also a plus. Avita 07 Pro+ is equipped with Huawei Qiankun ADS SE, which adopts the main vision solution and has functions such as traffic light recognition, obstacle avoidance and lane change in urban areas.

The intelligent driving of Ideal L6 is not superior in the same level, which has always been a complaint of the brand in the past. Although it is L2+ level like Avita 07 Pro+, the hardware of Avita 07 Pro+ has 2 more millimeter-wave radars than Ideal L6.

In terms of battery life, the Avita 07 Pro+ is backed by CATL, so its battery performance is obviously more reliable.

After all, the battery supplier of Ideal L6 is not so fixed. It is hard to say whether we will buy batteries from CATL or Xinwangda for an Ideal L6.

The larger-capacity battery pack is also a highlight of the Avita 07 Pro+. Its pure electric range is 245 kilometers, which is 18 kilometers more than the Ideal L6.

Overall, without too many flaws, the Avita 07 Pro+, priced at 199,900 yuan, is obviously more cost-effective than the Ideal L6. However, every brand has its loyal fans, and the price difference of 50,000 yuan is indeed tempting, but users who like Ideal will not switch sides in an instant for tens of thousands of yuan. Therefore, whether the Avita 07 Pro+ can successfully steal users from the Ideal L6 ultimately depends on whether everyone recognizes its product strength.