Counterpoint: BYD's global market share of pure electric vehicles is expected to reach 15.7% in 2025, surpassing Tesla's 15.3%

BYD has surpassed Tesla for three consecutive years since 2022, and has been the global new energy vehicle sales champion. According to Counterpoint's forecast, this year, BYD will also surpass Tesla in the pure electric vehicle market and take the first place in the pure electric vehicle market for the first time! According to forecasts, BYD's global market share of pure electric vehicles will reach 15.7% in 2025, exceeding Tesla's 15.3%.

The agency analyzed that BYD's advantage lies in its vertical integration. It controls key components such as batteries, motors and electronic systems through its subsidiaries, and is expanding into the field of charging infrastructure.

This end-to-end control is expected to enable BYD to offer competitively priced vehicles without sacrificing profit margins, further consolidating its market leadership.

In addition, BYD's newly launched ultra-fast charging system outperforms Tesla's super charging stations, setting a new industry standard.

Abhik Mukherjee, research analyst at Counterpoint, said: "The system can provide 400 kilometers of range in just 5 minutes, setting a new industry standard, far exceeding the speed of Tesla Superchargers that add about 275 kilometers in 10 minutes. This technological leap is expected to greatly alleviate consumers' concerns about charging time and promote the popularity of electric vehicles."

Tesla, by contrast, is facing multiple challenges. Its public image in the key U.S. and European markets has been damaged by CEO Musk’s political stance, leading to consumer boycotts, and data from early 2025 already showed weak sales in those regions.

The escalation of the U.S.-China trade dispute and increased tariffs on Chinese electric vehicle parts have further disrupted Tesla's supply chain. These factors, combined with product launch delays and increased competition, are expected to affect Tesla's performance throughout 2025.