Why developers need free B2D services

Recently, the mobile game industry event GMGDC was held in Chengdu. On the afternoon of September 24, at the main venue of the conference, Yu Yang, the data consulting director of TalkingData, shared the latest mobile game industry data and announced a major news on behalf of TalkingData - from now on, TalkingData Game Analytics will be permanently open to mobile game teams for free.

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Although TalkingData Game Analytics was previously a paid product, it is still sought after by major game teams at home and abroad due to its professionalism. In the latest version 3.0, it introduces the "big data" capabilities of TalkingData Mobile DMP, such as user portraits and user interest research based on massive data, into the field of game operation analysis. In addition, the latest version of Game Analytics also brings a new marketing module for game operators, which can organically integrate data analysis results with game operation actions, and make game operation activities more efficient and accurate through seamless integration with third-party push. Therefore, such a high-end product was suddenly announced to be completely free without any warning, which was a shock to developers in the game circle.

Regarding the decision of "permanent free", TalkingData COO Xu Yi said: "Free, first of all, we have the confidence to improve product functions and service quality without charging. At present, the company has achieved profitability in the fields of banking, insurance, securities, e-commerce, fast-moving consumer goods, automobiles, etc. through long-term data commercialization practices. While the majority of mobile Internet companies are still in the stage of small profits or looking for business models, TalkingData hopes to give back to the mobile game industry with practical actions, reduce the cost pressure of the R&D team in the current fierce market competition environment, and further improve the data operation level of the entire industry. This free service is just the beginning of TalkingData's return to the developer community. Please stay tuned for our next actions!"

In any case, the fact that TalkingData's comprehensive and professional game analysis products can be made available for free is great news for game developers.