9 big money-making opportunities in the mobile Internet era

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How big is the market value of mobile Internet? The industry predicts that in 2014, the scale of China's mobile Internet market will expand from 105.98 billion yuan in 2013 to 185.7 billion yuan. By 2017, the market scale will be close to 600 billion yuan. From the figures, we can see that this industry is very profitable. Many people have made a lot of money and become rich. There are also many people who want to get in, but they don't know where to start. They leave questions about how to enter the mobile Internet in many places. Some people accidentally fall into the trap of scammers. Seeing that everyone wants to make a fortune in the mobile Internet industry, here, I will dig up the ways to make money that I have seen, and show you the way. I wish my friends who have not made money to make money soon. Remember to share some with me when you make money. :)

1. Make money by speculating on concepts

At first glance, you may think that you can make money by speculating on concepts. I guess many people don't understand it. I will explain it in detail. In fact, when a concept becomes popular, there are always a group of people who make money by speculating on concepts. For example, when WeChat became popular, there was a person who claimed to be a WeChat marketing master. He talked about WeChat marketing everywhere and collected tuition fees. One class cost nearly 10,000 yuan. Many people in traditional industries didn't understand it, but wanted to learn it, so they paid a high price to listen to these people's speeches. As a result, these people made a lot of money. In addition, there are also people who write books and do training. They call themselves masters. The content is nothing more than how to open a WeChat account, how to promote it, what WeChat is, what significance WeChat has for corporate development, and WeChat's changes to the future. The titles generally look very weird, which makes laymen pay money. I once read a book on WeChat marketing written by a person. Half of it was about the significance of WeChat and how to open a WeChat account. When I checked the author's information, I found that he was a marketer. If you ask these people to make a big WeChat account, they usually can't do it, but these people are just fooling people and speculating on concepts. Similarly, many people are speculating on the concept of mobile Internet. Those who previously speculated on the concept of WeChat marketing have switched to speculating on mobile Internet. For example, some people have published books, such as Several Methods of Mobile Internet Marketing, etc. There are also people who open training courses and sell courses online, with one class costing 299. I just met one today. So, dear viewers, you must understand that speculating on concepts can also make money.

2. Make money through capital operation

Many people probably know this. They will operate capital in whatever industry is hot. The specific method is relatively simple, which is to buy and sell projects and invest in projects. For example, they invest in a project at a low price, hold a certain share, and then pull a round A or B. Then they will basically make money once they withdraw. They also acquire popular mobile games, hype up the stock price, and then make a lot of money. There are many examples of this. Some time ago, some traditional companies bought a large number of mobile games and raised the stock price. They probably made a lot of money. There are also people who do projects to fool money. There is a lot of hot money in the mobile Internet now. Some people do a project, make some fake data, and then sell it to investors at a high price, make a lot of money and leave. For example, someone once exposed a strange case in the circle of friends. It was to make a game. In the first month, they arranged for a vest to charge 4 million, in the second month, 8 million, and in the third month, 10 million. In this way, the turnover in March after the launch exceeded 10 million, and then sold it to a coal boss for 100 million, and then made a lot of money. The reason why it is called speculation is that many people do not invest in projects for the purpose of doing a good job, but just to make money, buying and selling, just like investing in stocks. These people do projects just to speculate on projects, just to make money.

3. Make money by operating apps

In this era, there are still people who can calm down and do things. They are the ones who really work hard on products, really make products, operate apps, find accurate market positioning, and make products with peace of mind. There are also some who have developed. They have all developed after three or four years of continuous development. At the same time, the accumulated users have basically exceeded 50 million. Operating an app is a very hard job. The emergence of these apps has subverted traditional industries, created emerging markets, improved the quality of human life, and subverted the old traditional market. This is the real mobile Internet, and its existence is a kind of technological progress. Through continuous exploration of the market and looking for opportunities for realization, on the one hand, they have won the favor of the capital market, and on the other hand, they have won the recognition of users and obtained income through other means such as advertising or value-added services. This is also a way to make money. This way of making money is a way of making money that is worthy of learning by more people. It is easy to walk on this road to become a company like Apple, but there are very few such companies, and even fewer successful ones. But once successful, it is like Alibaba's IPO, which has been unknown for ten years and has become famous all over the world.

4. Make money by running an App factory

Since the App market became popular, App outsourcing has also become popular. There are two forms of outsourcing. One is project-based, which is developed by taking orders. This is the same as traditional website construction outsourcing. It is generally slow because the functions of each App are basically different, but it is still quite profitable. The Apps developed in this way are relatively high-quality, which is reflected in the UI, functions, and architecture.

The other type is the batch production factory of Apps. I have mentioned this in my previous article "Traditional Enterprises Please Beware of "Pits" When Entering the Mobile Internet". I am talking about batch factories of Apps. They are unified templates. You only need to enter XXX barber shop or XXX supermarket to generate an App with basic functions such as information, message, column construction, etc. You can also change the template in the background to generate an App ranging from tens of thousands to hundreds of thousands. They are specifically designed to fool people in traditional industries to buy. They talk about how to make money in the mobile Internet through conference marketing and other methods, and also use the words of Kai-Fu Lee, Jack Ma, and Pony Ma to brainwash everyone, specifically fooling people in traditional industries. However, this method is indeed very profitable, but the quality of the App is a bit bad, there is no user experience, no interface design, no innovation, and it is a bit too much to say that it is a localized App. However, they have also made a lot of money by seizing the opportunity of mobile Internet and developing the pockets of those who have transformed traditional industries into mobile Internet.

5. Make money from stand-alone game development and operation

It is very easy to figure out how to make money by developing games. You just need to develop various games, including casual games, puzzle games, and online games. Generally, stand-alone games charge for level props, and the payment method is usually Alipay, operators or third-party payment channels, which charge users directly. This method has quick results and high returns. At the same time, games can also be sold. For example, the author has met many teams that specialize in selling games before. A game costs tens of thousands. It is speculated that they develop some games, or imitate a game. If the operation is not good, they will change the skin and sell it to many people who want to make a fortune from games.

Another way to make money from games is to operate them. You develop and operate the games yourself, acquire a large number of users through channels, and collect money from users through third-party payment methods. For example, you have to pay for props to pass a level, and you have to charge gold coins to buy a pet, which you then have to pay with RMB. This is an example of Tencent's Tiantian Kupao, many of which are blatantly taking money out of users' pockets. Some stand-alone games also have advertisements, and of course there may be hidden buttons and other channels. This way of making money is the current source of funds for stand-alone games.

However, the market opportunities for stand-alone games have been gradually eroded by the market for mobile online games. Stand-alone games are no longer so popular among users, and the opportunities to make money are becoming fewer and fewer.

6. Make money from mobile online games

The above is about the way to make money from stand-alone mobile games. Next, I will talk about the money-making model of mobile online games. Like computer online games, mobile online games are heavy games in mobile games. They have great stickiness to users and are easy to make people addicted. Everyone knows how many children's childhoods were ruined by online games in the past, and the same is true for mobile online games today. The author once played a mobile game in which many props were charged. Users were constantly encouraged to recharge through payment methods by purchasing virtual currency in RMB. It is said that this game has exceeded the 100 million mark in turnover in 76 days after it was launched. With the continuous upgrading of the configuration of smart phones, the opportunities in the mobile online game market are also increasing. According to the data from the 360 ​​mobile game industry report, it is estimated that the number of smart phone users in 2014 will exceed 500 million, and the market size of mobile online games will exceed 25 billion RMB. It is conceivable how profitable mobile online games are.

7. Earn money from developer services

In the mobile Internet market, in addition to some people who make money by developing products and projects, there are also some who specialize in providing services. If developers are regarded as gold diggers in the mobile Internet, then those who provide services to developers are "water carriers". There are many products that serve mobile Internet developers, including those that sell cloud hosting, cloud storage, App testing, App statistics, App development background, App voice recognition, App IM module, App promotion agency advertising alliance, App security, etc. The number of developer service products targeting mobile Internet developers has exceeded 100. The main targets of these services are small and medium-sized developers. Through the long-tail effect of mobile Internet, they have captured a large number of small and medium-sized developers, formed an industry scale in terms of quantity, and achieved the business effect of "accumulating sand into a tower".

In addition to making money, these companies are also particularly likely to be favored by capital. For example, these companies have successively received tens of millions of dollars in venture capital, including Testin Cloud Testing, which specializes in App testing, Qiniu and Youpai Cloud, which specialize in cloud storage, ucloud and Kingsoft Cloud, which specialize in game cloud hosts, and Getui, which specializes in push notifications... Developers are the main body and are the cornerstone of the survival of these companies.

8. Make money from mobile e-commerce

Mobile e-commerce is not a very new concept. The early WAP shopping era was the prototype of mobile e-commerce. E-commerce has always been a way of shopping, but with the emergence of smart terminals, mobile e-commerce has become more convenient. The slow transformation of traditional PC e-commerce and the disregard for mobile Internet in the early days have brought some market opportunities to many emerging e-commerce entrepreneurs, such as Meilishuo, Mogujie, Koudai Shopping and other e-commerce apps. In fact, they are just Taobao-type apps, because they have no products and no content, and can only guide traffic by optimizing Taobao links. However, as Taobao increases its investment in mobile terminals, it will definitely hit these apps, so building their own brands of products is their future way out.

At the same time, under the wave of mobile Internet, many PC e-commerce companies have shifted to mobile e-commerce. Data from Taobao's Double 11 last year showed that mobile transactions accounted for 37% of the total transaction volume. It is clear that the trend of mobile shopping is more obvious, due to the rapid popularization of smart phones and the rapid development of China's wireless network 3G4G. These external environments are mature, and for individual users, the time and space convenience of mobile shopping and the use of fragmented time are a trend.

With the trend of mobile Internet and the fragmentation of shopping, mobile e-commerce will surely create more profits for enterprises. According to the data from the 2014 China E-commerce Expo, the transaction volume of mobile payment in 2014 will reach 3 trillion yuan, so mobile e-commerce is also a big gold mine.

9. Make money by selling hardware

The above are all about software and content industries, and this is about hardware. Since the concept of mobile Internet became popular, it has driven the prosperity of the entire industrial chain. Those who make mobile phones and wearable devices have all become popular.

How to make money from making mobile phones? In addition to the profit from hardware, what everyone doesn’t know is the profit from pre-installation of mobile phones. When a mobile phone is produced, the mobile phone manufacturer will install a lot of apps. Some apps are actually very bad, but they are still pre-installed because they receive money from the app manufacturers. Although the government has issued policies to prohibit pre-installation, it still doesn’t work. This is a way to make money. Another way to make money is value-added services. What are value-added services? To put it bluntly, it is to install paid games or applications on mobile phones and sell them to users. After users pay, the manufacturer and content providers share the profits. It is said that mobile phones are consumer products, and this is how users spend their money.

Let’s talk about wearable devices. There are many wearable devices now, including those that measure blood pressure, count steps, time, and prevent bag loss, etc. Many of them simply move the functions on mobile phones to watches. Once I attended a wearable device exhibition, I saw an anti-loss bag that had Bluetooth built into the bag. It would alarm when it left a certain distance. When I asked how much the bag cost, I was told it was six or seven hundred yuan.

There are many manufacturers selling wearable devices now, and combining them with devices through mobile Internet will also be one of the money-making models of mobile Internet in the future.

In fact, there are many business models in the mobile Internet. Behind each major business model is a complete industrial chain. From upstream to downstream, there are opportunities to make money. You can discover a surface through one point. When an era comes, as long as you seize the opportunity and seize a point, as long as you are in this industrial chain, you can make money.

Author: Li Jianhua, Mobile Internet, WeChat: tianyi86913 Statement: Any media forwarding this article must retain the author’s personal information, WeChat account, and source, otherwise you will be held accountable for copyright infringement.