Rather than shaking alone, it is better to shake together

From April 20 to 21, Alibaba Pioneer Channel Taobao and the wireless interactive technology team jointly launched the "Quality and Smart May Day" marketing campaign. While selecting the best products for users based on the May Day scene needs, they also launched a new game called "Shake your phone to test your true love" for the first time in the event. It is said that this is the latest high-tech launched by Alibaba's wireless interactive technology team just last month. This event is the first official appearance of this technology.

According to Zhang Jie (Taobao nickname: Fang Ru), a senior wireless technology expert, Shake is a basic mobile phone interaction method innovated by Alibaba. It is directional, interactive and simple, and has a wide range of application scenarios. It not only allows people to use their mobile phones to transmit information to specific friends or customers face to face, such as sending red envelopes, exchanging business cards and transferring money, but also transmits control information to devices. Compared with the familiar shake function, it is closer to the essence of interpersonal communication and interaction.

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Taobao rush marketing expert Shen Hongfang (Taobao nickname: Hu Fang) introduced that Taobao rush is a wireless special channel for limited-time and limited-quantity rush purchases on Taobao Mobile. It has always focused on the shopping experience and interesting interactions of young people on the platform, and is very willing to try access and cooperation in new technologies and new fields. The introduction of the "Shu Yi Shuai" technology in Taobao rush not only improves consumers' shopping experience and fun, but also inspires the platform and merchants to think long-term about future shopping and various application scenarios. Shen Hongfang said that "Shu Yi Shuai" may become a tool product for Taobao rush channel or even other businesses, serving a large number of merchants. In addition, this technology can not only share information such as red envelopes, pictures, and business cards, but also complete the interactive needs of various scenarios in a one-to-one or one-to-many manner.

As the organizer of the event, Taobao Flash Sales attaches great importance to the very interesting and scenario-based interaction of shaking the ball. They believe that it not only changes and innovates the means of sharing, but also more effectively brings users who are increasingly accustomed to interacting in the virtual world back to the real emotional world, and shortens the emotional exchanges between relatives and friends in real life.

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