Google launches simplified Android system in India to develop low-end market

Google recently released a simplified version of Android in India in an effort to attract more entry-level users in the market where demand for wireless devices is growing rapidly.

Google recently announced that the newly released Android Oreo Go operating system can run on entry-level phones with only 512M of RAM, and mentioned that phones equipped with this system will be launched in the next few months.

India, with about 1.2 billion mobile phone users, is the world's second largest mobile phone market after China. However, among these mobile phone users, only one-third of them are currently using smartphones, and the rest are still using feature phones. These large number of feature phone users are potential customers to be developed for Google, mobile phone manufacturers, and mobile operators.

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As local and Chinese mobile phone manufacturers have launched low-priced smartphones, the price of smartphones in India has been rapidly reduced. However, the user experience of these low-end models is not very good, and some users still expect a smooth user experience at a low price.

"If it works well, this new lightweight Android system will attract a large number of users who buy smartphones in India, which are generally priced between $30 and $75," said Shobhit Srivastava, an analyst at Counterpoint. He also said that these devices equipped with the new system will also be pre-installed with Tez, a localized mobile payment application launched by Google in India in September this year.

Google said that phones equipped with this lightweight system will also be pre-installed with a special version of the Google Play app store, which will contain applications optimized for low-configuration smartphones.

Google is now paying more and more attention to the Indian market and has taken a number of actions, such as providing free Wi-Fi at train stations to attract hundreds of millions of new smartphone users. Recently, Google also launched the Google Assistant smart voice assistant service in India.