Cook responded to the price cut and lack of innovation of the new iPhone, saying that he hopes more users can enjoy the iPhone

Although people are saying that Apple has not made any major innovations, the annual Apple Fall Conference still stirs up heated discussions. On September 11, Beijing time, Apple released a new iPhone series of mobile phones, of which the iPhone 11 Chinese version has a minimum price of 5,499 yuan, which is lower than previous similar models, and has therefore attracted the attention of users.

Apple CEO Cook talked about this issue in an interview with the media. He said that the reason why the iPhone price has become more affordable is that more users can enjoy the iPhone. In addition, Apple has also launched purchase plans such as trade-in and installment payments, which will greatly increase the sales of iPhone in China.

In response to questions about Apple's innovation, Cook said: "Apple's biggest advantage is integration. This kind of innovation based on software, hardware and services is not available to other manufacturers." As for the view that Apple has not changed its appearance in the past two years, Cook said that innovation is not necessarily about change, but about doing better. If you change for the sake of change, you will lose focus on real innovation.

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Cook also mentioned the reason why the new iPhone does not support 5G networks. He said: "I think 5G is still a little ahead of its time." After researching the market, Apple found that the entire market, whether infrastructure or chips, was not mature enough to support the launch of a high-quality product. Apple's goal has never been to be the first or the first, but to be the best, which means waiting for the relevant technology to mature.

Although people have various doubts about Apple, after the price cut, users' enthusiasm for buying the new iPhone has become a large-scale "really fragrant" scene. According to the JD platform, as of 7:59 this morning, the number of iPhone 11 reservations has reached 304,421, the number of iPhone 11 Pro reservations has reached 494,992, and the number of iPhone 11 Pro Max reservations is 114,214. The total number of reservations for the three iPhones is 913,627. Among them, the number of reservations for iPhone 11 has set a record high.

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