Unprecedented! Taobao will support WeChat payment: Special price version has submitted WeChat mini program application

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Earlier, there were reports that Alibaba planned to launch a Taobao Special Edition mini program on Tencent WeChat, and support payment channels such as WeChat Pay on the Taobao Special Edition App in specific scenarios .

On March 25, according to media reports, at the annual launch conference of Taobao Special Edition, Alibaba Vice President and General Manager of Taobao C2M Business Unit Qi Gong revealed that Taobao Special Edition did submit a mini-program application to WeChat, and the approval has not yet been passed. Taobao Special Edition looks forward to cooperation with Tencent.

Industry insiders said that for Alibaba, the benefits of launching the special edition of Taobao on WeChat mini-programs and supporting WeChat payments are obvious.

The Taobao Special Edition, which was just launched in March 2020, has always been regarded as a product to regain the hearts of small Taobao sellers. Whether it is "down-to-earth" products or C2M positioning, it is in urgent need of acquiring customers.

As the largest social media and even an indispensable "infrastructure" in people's work and life, WeChat is naturally the best source of effective traffic.

Taobao's user stickiness has always been high. If it can obtain a WeChat entrance, it can not only acquire new customers in the sinking market, but also awaken old users who are gradually becoming dormant.