iOS 14.5 hits hard, foreign media: Alibaba is worried about Apple's new privacy policy

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According to foreign media The Information on April 30, Alibaba invited six marketing industry executives to its Hangzhou headquarters last week to discuss a growing concern: how the company can protect revenue after introducing App Tracking Transparency on iOS.

Alibaba has reportedly not yet reached a consensus on how to respond to Apple's new privacy policy.

Before the official version of iOS 14.5 was released, Apple told developers that in the upcoming public version, all apps must use the AppTrackingTransparency framework to obtain user permission before tracking them or accessing the advertising identifier of their device.

Apple notes that unless developers obtain user permission to enable tracking permissions, the device's advertising identifier value will be all zeros and will not allow tracking of the user.

Apple later also stated that app tracking transparency is mandatory in any region, and apps that do not comply with the rules will be removed from the App Store.

Foreign media pointed out that Alibaba is not the only company worried about advertising revenue. On Wednesday, a leaked Facebook memo revealed that as iPhone and iPad users update to iOS 14.5, the company expects advertiser revenue to be affected.