WeChat is going crazy! Can public accounts also broadcast live? Is the era of WeChat bringing goods coming?

Recently, WeChat quietly updated a major function - official accounts can now be connected to video accounts to start live broadcasts!

This operation not only enriches the entertainment content provided by WeChat, but also uses the user base of the official account to drive traffic to the video account. It can be said that the launch of live broadcasts on official accounts has added infinite possibilities for the future.

This is undoubtedly great news for content creators who have always wanted to do live streaming.

WeChat public account live broadcast

Previously, WeChat made some relevant updates to the video account: the entrance to the small store was updated to a product display window; the live broadcast room allowed many platform products to be broadcast at the same time; the product purchase in the live broadcast room was updated to half screen; and it supported multiple service providers to open stores and enter the video account for sales.

WeChat Video Account has been online for a short time, probably less than a year at most. The content of the Video Account is mainly videos (the length cannot exceed one minute, similar to TikTok).

It can be operated directly on the mobile phone, and the entrance to the video account is at the top of the WeChat discovery page, which shows that it is highly valued by Tencent.

CNMO believes that this time the barriers between the official account and the video account have been broken down in order to better develop the video account and the official account. Many authors who are used to graphic content find it difficult to do well in the video account.

In addition to the difference in content output, it is also difficult to transmit fan traffic, which has led many authors to give up the operation of WeChat video accounts. Because there is no fan base, it is difficult to increase the number of fans in a short period of time.

WeChat’s move is intended to help authors bring traffic from public accounts to video accounts, so as to inspire more authors to create video content. After the launch of live streaming, will WeChat also usher in an era of “live streaming with goods”?