Artificial intelligence and augmented reality will impact online shopping behavior

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Artificial intelligence (AI) and augmented reality (AR) are changing consumers’ online shopping behavior, and the trend is shifting rapidly. Two new reports help online merchants better understand AI and AR and provide relevant content to shoppers.

Research has proven that AR supports consumers’ expectations of brands, not only making customers happy, but also positively influencing purchasing decisions. Brands need to consider the practicality and broad appeal of AR when developing marketing and engagement strategies, and relevant data will become critical to long-term success.

Many US companies, including Snap, Publicis Media and Alter Agents, have found a correlation between AR and purchase decisions. According to data from AR experiences, increasing product display and personalization has a significant impact on overall purchase decisions, increasing the likelihood of purchase by more than 70%. About three-quarters of consumers surveyed said that AR will affect their purchase decisions in the next five years; two-thirds said that they are more likely to buy after experiencing AR.

Meanwhile, according to a recent report released by Octane AI, what are shoppers looking for during online shopping? About half of them want to buy beauty cosmetics, 61% are looking for clothing, and about 47% are looking for household items. As for where to find products? 88% of respondents search or browse online, 84% turn to brands through recommendations from friends, and more than 80% discover brands through social media.

The Octane report found that 71% of people would “prefer” to share personal information in exchange for a personalized recommendation; 53% prefer brand communications via email, and 12% via text message; 24% won’t buy an unknown brand/product online because they want to test the product; 9% said free shipping was important to their overall experience, and 8% said product reviews were important.