What is the next revolutionary point for smartphones?

As the Apple new product launch that is expected every year, the "Spring Festival Gala" belonging to that era no longer exists since Steve Jobs left. It is like after Zhao Benshan stopped appearing on the Spring Festival Gala, it seems that there is always a lack of a certain tone, it just isn't fragrant, it doesn't have that flavor.

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In addition, the author has always felt that the breach of Apple's confidentiality in recent years was intentional on the part of Cook, and that he does not like "closed-door" activities. This has made more and more people begin to feel bored and no longer look forward to it. Most of those who stay up late to watch Apple's new product launch conferences are media reporters, because they have to rush to submit manuscripts, grab traffic, grab headlines, grab time, etc. In short, it is a set of processes that must be followed, similar to the "assembly line" of an electronics factory, following fixed procedures.

Of course, we have to admit that even if Apple releases a product with an ugly design or no innovation, it still has a large number of die-hard fans who "never forget their original intention" and buy things just like Li Jiaqi who sells goods through live streaming. Buy it, buy it, buy it, you can't go wrong! The fact is that buying an Apple product is indeed an ideal choice. Although the price is a bit expensive, at least it will still be smooth after five or six years of use, and it is better to use than Android phones. This is an unchanging truth.

So, why can domestic brands like Huawei and Xiaomi still occupy a good market share? Because they have grasped the consumer psychology of the public and the inculcation of the concept of domestic products, their fans are still very supportive. Of course, the key is that the product quality has indeed surpassed foreign machines, and the price is acceptable to more people. In addition, in recent years, major mobile phone manufacturers have been in a relatively bottleneck period of development. Without major changes, it doesn’t matter who you choose. For relatively rational friends, why spend more money in vain? Don’t you think it’s good to support domestic products? They are also very good!

There is another strange circle - camera function, which is actually a reason that I find difficult to understand. Nowadays, I see that manufacturers focus more on the lens, and some cooperate with Leica or Hasselblad to highlight how great the camera function is. It seems that they want smartphones to replace tablets and then replace SLR cameras, giving people the feeling of "with a phone in hand, the world is mine".

As for the battery capacity issue that everyone is generally concerned about, there has not been much progress so far. Apple's batteries have always been a point of complaint, as well as the fast charging issue. It seems that these are difficult equations for some manufacturers and require a long process to solve. Of course, the current battery life of pure electric vehicles is not high, which may also explain why it has been difficult to make great progress in mobile phone batteries.

Is there no other breakthrough point for smartphones? The folding screen is not really a revolutionary change. It is hard to achieve the effect of iPhone 4. Personally, I don’t like folding screens. Why not just buy an iPad? The screen is not bigger, or a wrist-type roll-up screen is also fine.

In short, has the smartphone really reached a point where it cannot be changed? The answer is, of course not. But what is certain is that in the future, major smartphone manufacturers will be more precisely positioned and focus on more segmented markets, such as sound quality, camera, screen, gaming machines, etc. So who can bring new changes? Apple? Huawei? Xiaomi? Samsung? Or other brands? At least in the past two or three years, we still cannot see new changes. As for when or who will bring new changes?