Douyin's anti-addiction measures upgraded! All real-name users under 14 years old enter youth mode

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On September 17th, today, Douyin officially announced the upgrade of its anti-addiction measures for teenagers. All real-name authenticated users under the age of 14 on the platform have entered the youth mode. In addition, newly registered users in the future will also enter directly.

It is reported that under this mode, users can only use it for 40 minutes a day, and it cannot be used from 10 p.m. to 6 a.m. the next day.

It is worth noting that Douyin has become the first major domestic video platform to introduce such strict protection measures, and similar products do not yet have the same capabilities.

According to Douyin, from internal testing to continuous optimization, all real-name authenticated users under the age of 14 on the platform have now entered youth mode. In the future, such new users will also enter directly and will not be able to exit on their own.

In addition, in order to prepare for the transition of underage users after they enter the youth mode and improve the user experience, Douyin has optimized the product functions of the youth mode many times and continuously enriched the pool of high-quality content.

In August this year, the "Subscription" function was launched in Douyin's youth mode. After teenage users find an account of interest, they can subscribe to the account's latest content in a unilateral manner.

It is worth mentioning that the State Administration of Press and Publication recently issued the "Notice on Further Strict Management to Effectively Prevent Minors from Being Addicted to Online Games."

Among them, it is required to strictly limit the time of providing online game services to minors . All online game companies may only provide one hour of service to minors from 20:00 to 21:00 every day on Fridays, Saturdays, Sundays and statutory holidays. Online game services and other content may not be provided to minors in any form at other times.

The further upgrade of "protection of minors" in the gaming industry has received positive responses from many gaming companies, including Tencent, NetEase, Sanqi Interactive Entertainment, miHoYo, and X.D.