What are the impacts on SEO if the website cannot be opened?

For website optimization SEO personnel, the ranking of the website is an important indicator to determine whether our technology is up to standard. However, when we search for a certain keyword, we click on the website ranked on the homepage, but find that the website cannot be opened, and then we immediately close it and click on the next website to search. If the website cannot be opened, what impact will it have on SEO? Let’s learn more about it with Dongguan SEO editor!

What are the impacts on SEO if the website cannot be opened?

1. The Baidu snapshot is stagnant. The server cannot be accessed, so naturally the web spider cannot crawl our website, which will cause the Baidu snapshot to stagnate.

2. The website keyword ranking drops. Generally, if a website cannot be opened for 24 hours, the keyword ranking in the search engine will drop significantly. The number of keywords that drop can sometimes drop by 1 or more. If the website is not accessible within 48 hours, all the keywords of the website will generally fall to the top 50, and the website weight will decrease accordingly. If this happens, it means that all your previous work has been in vain, because the search engine server monitors the top-ranked keywords every day, and once the search engine finds that the website cannot be opened, the search engine will invalidate all your work and the ranking will gradually decline. If time passes, your ranking will disappear in the search engine,,,

3. How to deal with the problem that the website cannot be opened?
1) Find a relatively stable server: The best server provider in China is Alibaba Cloud, which is naturally more expensive. If your website is very valuable, you can also use the paid Baidu Cloud, which will be of great help to the security of your website.

2) Back up the website frequently: Once the website encounters an emergency and needs to prepare additional data, being able to update to the latest data in time can also minimize the impact. For data backup, you can back it up regularly to the local computer, and also upload it to the free space in case of emergency. As the saying goes, it is better to be safe than sorry.

3) After recovery, quickly update the article and post some external links: attract spiders to crawl our website and let search engines re-evaluate our website.