How to solve the problem that the click price of Baidu bidding keywords is higher than the account bid?

For SEM bidders who have just entered the industry, they will encounter many problems, such as planning, units, creativity, keywords, and other details, such as keyword bidding. How to solve the problem that the click price of Baidu bidding keywords is higher than the account bid? Let's learn about it with Feng Chao from Dongguan Network Promotion !

How to solve the problem that the click price of Baidu bidding keywords is higher than the account bid?

How to solve the problem that the keyword click price is higher than the account bid? Check the Fengchao backend. Baidu backend has the following three tools:

1. Bid by match

2. Bid by distance

3. Solution to bidding based on ranking preference: Check whether the three tools are activated in the Baidu Fengchao system within the account. If activated.

4. Historical record viewing example:
The bid was 10 yuan yesterday and 2 yuan today. The average click price we obtained is 4 yuan, which is higher than today's bid price. Solution: Check whether the price has just been lowered. When looking at account bids, do not analyze data from a week or a day. You should take a month to analyze the data in your account.