A brief discussion on Baidu, 360, Sogou, and Soso search bidding promotion

Friends in the bidding industry may have multiple accounts, and the layout may be roughly the same: Baidu promotion as the main one, supplemented by 360, Sogou, Soso, etc. Since Baidu’s market share is as high as about 70%, as long as the investment allows, Baidu will basically be invested. Although the cost of advertising on Baidu is getting higher and higher, many friends still hold multiple Baidu accounts, especially in the medical industry, where each department may have one or more accounts.

A brief discussion on search promotion of Baidu, 360, Sogou and Soso

Let’s talk about 360. Its full name is 360 Dianjing Search Marketing Platform, which means the finishing touch. I wonder if it is aimed at Baidu Fengchao system. It is obvious that at this stage, the dragon is inferior to the phoenix. As for the much-talked-about 300-player war, I won’t go into details here.

The only question now is when 360, which claims that it does not engage in medical services and does not make money in an unscrupulous manner, can achieve its expected profit. Everyone may have noticed that there are actually many borderline products on 360, such as "10-minute weight loss" and "franchise entrepreneurship projects". Sogou and Soso can be described as a pair of brothers in distress. After so many years of hard work in the search industry, 360 made a high-profile entry in just a few months and seized the second place in the industry.
This cannot be entirely blamed on Zhou Hongyi, but rather on the opponent being too weak!

Friends who have operated Sogou and Soso accounts may have experienced this pain:

1. Sogou ’s bidding traffic is garbage, and it’s very obvious that it’s garbage. It’s obvious that the clicks are all on precise core keywords, but the number of inquiries is extremely low. It is often the case that an inconspicuous keyword is clicked to the extreme. We can adjust and pause these words. But Sogou is very powerful, and within a few days, another batch will be clicked to the point of explosion.
It takes a big heart to do Sogou bidding. For example, if you have a men's hospital account in Yueyang, Hunan, you will find that people from all over the province will enter the business channel through the word "Yueyang Men's Hospital".

2. Although Soso does not have obvious low-level malicious clicks like Sogou, its overall traffic is too small, and it is naturally a big auxiliary material. For some time, Soso intended to focus on mobile devices, but the results were not obvious. The above two points make people doubt the core computing and product promotion capabilities of Sogou and Soso.

Moreover, the customer service of Sogou and Soso, how should I put it, seems not professional enough. Whether it is in account maintenance or assisting in solving problems, there is a big gap between them and Baidu's customer service.

Although the title does not mention Google, what the domestic search engine marketing industry really lacks is a strong competitor like Google. Baidu's dominance is a potential hazard to the entire industry, from front-end users to back-end customers, because no one has a second better choice.